Off-trade sales of juice in Indonesia are expected to maintain a positive growth trajectory during the five years to 2029, although the rate of volume growth may slow as the forecast period progresses. Juice drinks (up to 24% juice content), which offer significant advantages such as affordability - ranging from IDR1,000 to IDR4,000 - and wide availability across all distribution channels, is expected to remain the dominant segment within this market.
On-trade sales of juice, meanwhile, will see a relatively flat performance, with volume sales not projected to return to pre-pandemic levels before 2029. The relatively high prices of juice products in foodservice outlets will represent a significant obstacle to the recovery of on-trade sales of juice, especially given challenging economic conditions.
With consumer purchasing power expected to take time to recover to pre-pandemic levels, juice brands in Indonesia are likely to maintain stable selling prices, at least in the short term. Moreover, to enhance profitability while remaining competitive, many companies are opting to introduce smaller packaging sizes, which are not only more affordable but also cater to the growing demand for convenience, particularly for on-the-go consumption.
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Understand the latest market trends and future growth opportunities for the Juice industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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