COMPETITIVE LANDSCAPE
Tirta Alam Segar dominates juice through strategic affordability
In 2025, Tirta Alam Segar PT solidified its position as the leading company in juice in the local market, commanding a dominant share of off-trade volume sales. This impressive performance was largely driven by the strategic affordability of its key brands, Ale Ale and Floridina, particularly within juice drinks (up to 24% juice).
Mogu Mogu effectively targets wide consumer demographic to record strong growth
Sappe Plc Co Ltd, with its Mogu Mogu brand, emerged as the most dynamic player within the competitive landscape. This impressive dynamism was driven by a multi-faceted strategy that effectively captured consumer attention and expanded market reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Indonesia?
- To what extent are health considerations impacting consumption of Juice in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Indonesia?
- Which are the leading brands in Juice in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Juice in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Indonesia - Category analysis
KEY DATA FINDINGS
Affordability and digital channels drive off-trade juice growth, while on-trade declines
Off-trade growth for juice amidst on-trade challenges
Juice drinks benefits from affordable cup packaging
Off-trade expansion driven by juice drinks, while on-trade and 100% juice face headwinds
Affordable, single-serve packaging to boost juice sales in convenience stores
Flavour and health innovations to target mid- to high-income consumers
Tirta Alam Segar dominates juice through strategic affordability
Mogu Mogu effectively targets wide consumer demographic to record strong growth
Cup packaging and proximity drive dominance of small local grocers in juice distribution
Strategic shifts and logistics innovations fuel dynamic juice growth via e-commerce
Soft Drinks in Indonesia - Industry Overview
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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