COMPETITIVE LANDSCAPE
Malaysia Milk extends its lead thanks to quality, wide presence, and marketing
Malaysia Milk Sdn Bhd maintained its leading position in juice in Malaysia in off-trade volume terms in 2025, driven by its strong brand presence and quality assurance. The company's Marigold and Peel Fresh brands have garnered a loyal consumer base due to their long-standing reputation and extensive shelf space in modern grocery retailers.
Local ingredient sourcing and wider distribution boost sales for Kara Marketing
Kara Marketing (M) Sdn Bhd achieved the strongest off-trade volume growth in juice in Malaysia in 2025, despite starting from a relatively low base. The company's success can be attributed to its presence in coconut and other plant waters, which is a growth category.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Malaysia?
- To what extent are health considerations impacting consumption of Juice in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Malaysia?
- Which are the leading brands in Juice in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in Juice in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Malaysia - Category analysis
KEY DATA FINDINGS
Price sensitivity and health concerns limit growth
Growth limited by sugar tax, health trend, and sales of fresh juice in foodservice
Health trend drives growth for coconut and other plant waters
Growth will be harder to achieve as consumers become more health-conscious
Focus on using AI for operational efficiency, and modern retailers for distribution
Potential further increase in the sugar tax could impact growth
Malaysia Milk extends its lead thanks to quality, wide presence, and marketing
Local ingredient sourcing and wider distribution boost sales for Kara Marketing
Hypermarkets maintains its distribution lead due to wide product range
Outlet expansion and popularity among younger consumers drives growth for convenience stores
Soft Drinks in Malaysia - Industry Overview
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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