COMPETITIVE LANDSCAPE
Cido Grupa SIA leads in juice
Cido Grupa SIA is the dominant company in juice, holding the largest off-trade RTD volume share. As a regional player with its home base in Latvia, it offers a comprehensive range of juice products, with the exception of not from concentrate 100% juice.
Lidl’s Solevita drives fastest growth
Lidl Latvia SIA is the fastest-growing player in juice, driven primarily by its Solevita private label line. The company’s ongoing expansion of its store network across Latvia has significantly increased product accessibility, while a competitive pricing model also supports strong sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Latvia?
- To what extent are health considerations impacting consumption of Juice in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Latvia?
- Which are the leading brands in Juice in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Juice in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Latvia - Category analysis
KEY DATA FINDINGS
Supply challenges constrain sales
Juice continues its downward trajectory
Not from concentrate 100% juice is most resilient category
Anticipated modest short-term recovery amid more gloomy long-term outlook
Limited innovation, with traditional flavours continuing to dominate
Forthcoming excise tax will impact sugary juices
Cido Grupa SIA leads in juice
Lidl’s Solevita drives fastest growth
Supermarkets dominates distribution
Discounters makes gains
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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