PROSPECTS AND OPPORTUNITIES
Expansion of health and wellness trends in juice
Juice in South Korea is set to maintain a slow and stable decline in off-trade volume terms in the forecast period. The health and wellness trend is expected to continue expanding in soft drinks during the forecast period, with this particularly seen in juice, which is likely to hamper growth.
Opportunities in children’s juice
Despite the demographic challenges posed by South Korea’s declining birth rate, children’s juice is expected to remain a viable and potentially lucrative segment, driven by the strong performance of character-branded products such as Pororo Juice. As this segment continues to evolve, there is an opportunity for brands to expand their portfolios by introducing new products that leverage popular characters and appeal to both children and parents.
The emergence of cold-pressed juices as a premium option
The juice category is witnessing growing consumer interest in cold-pressed juices, which are increasingly seen as a premium option in South Korea, due to their perceived health benefits and superior taste. Cold-pressed juices are made using a hydraulic press to extract juice from fruits and vegetables, a process that is believed to retain more nutrients and enzymes compared with traditional juicing methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in South Korea?
- To what extent are health considerations impacting consumption of Juice in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in South Korea?
- Which are the leading brands in Juice in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in Juice in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in South Korea - Category analysis
KEY DATA FINDINGS
Decline in popularity of fruit juice
Rising interest in vegetable juice
Children’s juice products perform well despite the falling birth rate
Expansion of health and wellness trends in juice
Opportunities in children’s juice
The emergence of cold-pressed juices as a premium option
Soft Drinks in South Korea - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Korea
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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