COMPETITIVE LANDSCAPE
Minute Maid benefits from global player’s resources, distribution network and marketing strength
The leading juice manufacturers in Taiwan are Swire Coca-Cola Taiwan with its Minute Maid brand, Chou Chin Industry with Bomy, and Kuang Chuan Dairy with Juice Time. Coca-Cola’s Minute Maid brand benefits strongly from the company’s global resources, extensive distribution network, and marketing expertise.
Intense competition in coconut water
Coconut water is highly competitive and diverse, just at the hypermarket, Carrefour Taiwan, there are around 40 different coconut water products, both local and imported brands, available in-store and online. These coconut water drinks heavily emphasise purity and naturalness, with many products labelled as 100% pure coconut water without additives, preservatives, or concentrates.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Taiwan?
- To what extent are health considerations impacting consumption of Juice in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Taiwan?
- Which are the leading brands in Juice in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Juice in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Taiwan - Category analysis
KEY DATA FINDINGS
Health and wellness shaping demand
Consumers looking for healthy drinks options
Coconut water thrives as consumers prioritise natural, healthy beverage choices
Health to remain a key driver of growth
Birch sap juices emerge as popular niche
Swire Coca-Cola Taiwan excels in sustainability and community engagement initiatives
Minute Maid benefits from global player’s resources, distribution network and marketing strength
Intense competition in coconut water
Different channels target different purchasing behaviours
Multi-channel retail strategy
Soft Drinks in Taiwan - Industry Overview
Health awareness and desire for new flavours shaping demand
KEY DATA FINDINGS
Health, sustainability and innovation key to growth
Convenience stores key, but e-commerce gaining in importance
Combining sustainability and health
Health to remain a key consideration
Brands adapting to evolving consumer preferences
Sustainability concerns affecting manufacturers’ strategies
Uni-President Enterprises Corp out in front
Mix of dynamic players and established major brands
Convenience stores key to distribution
Supermarkets and hypermarkets target bulk purchases and families
Foodservice vs retail split
Fountain sales in Taiwan
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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