COMPETITIVE LANDSCAPE
Rynkeby Foods continues to invest in the category
Local company Rynkeby Foods is projected to remain the leading player in juice retail in retail volume and value share terms over 2025. The player is present in all major juice categories.
Green Coco Europe gains from the fast growth of coconut and other plant waters
Green Coco Europe is projected to see the highest increase in retail volume and value sales in juice over 2025. While growth is derived from a low base, the company benefited from the fast-growing demand for coconut and other plant waters in Denmark.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Denmark?
- To what extent are health considerations impacting consumption of Juice in Denmark?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Denmark?
- Which are the leading brands in Juice in Denmark?
- What potential exists for multinational or domestic soft drinks companies to expand in Denmark?
- How are products distributed in Juice in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Denmark - Category analysis
KEY DATA FINDINGS
Slower shift between 100% juice and other juice types
High orange prices and alternatives to juice continue to hit the category in 2025
Growing array of health-positioned coconut and other plant waters
Bright spots in juice
New single-portion juice drinks to stimulate on-the-go demand
Strong growth projected for coconut and other plant waters through alignment with consumers’ health-focused preferences
Rynkeby Foods continues to invest in the category
Green Coco Europe gains from the fast growth of coconut and other plant waters
Convenience and competitive pricing lure juice consumers to large modern grocery retailers
E-commerce emerges, albeit slowly, as a channel for juice
Soft Drinks in Denmark - Industry Overview
Healthier and better quality preference favours off-trade value over volume growth
KEY DATA FINDINGS
Health and wellness is reshaping soft drinks
Mixed bag for new entries
Price promotions and special deals win over consumers
Shift away from sugary products to continue
Health-orientated soft drinks to drive growth
Players to shape new launches to exploit health and wellness demand
Royal Unibrew retains leadership but Carlsberg remains a close challenger
Local brands gain ground in a tougher environment for US counterparts
Wide, competitively-priced assortments lure soft drinks consumers
More stable retail-foodservice split
Fountain sales in Denmark
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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