PROSPECTS AND OPPORTUNITIES
Further decline in juice volumes as consumers shift to functional waters
Over the forecast period, juice volume sales are expected to continue declining as Danish consumers increasingly choose flavoured and functional water over traditional juice. Health and wellness trends are pushing consumers towards low-calorie, low-sugar beverages, and this shift is anticipated to drive further reductions in juice consumption.
Growth in new juice drinks targeted at out-of-home consumption
Innovative single-portion juice drinks, often labelled as “natural refreshing drinks” rather than traditional juices, are projected to emerge as a growing segment. Designed for out-of-home consumption, these drinks appeal to health-conscious consumers seeking convenience without the higher sugar content associated with regular juice.
Increasing use of mixed fruits and smaller pack sizes to control costs
With the cost of oranges expected to continue rising, manufacturers are likely to increase the use of alternative fruits in juice products to manage costs effectively. Mixed juices, especially those with lower orange content, are expected to become more prevalent as companies look for ways to offer affordable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Denmark?
- To what extent are health considerations impacting consumption of Juice in Denmark?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Denmark?
- Which are the leading brands in Juice in Denmark?
- What potential exists for multinational or domestic soft drinks companies to expand in Denmark?
- How are products distributed in Juice in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Denmark - Category analysis
KEY DATA FINDINGS
Declining juice sales due to rising prices and health perceptions
Shift towards nectars as orange prices impact production
Emergence of natural lemonades and health-focused juice drinks
Further decline in juice volumes as consumers shift to functional waters
Growth in new juice drinks targeted at out-of-home consumption
Increasing use of mixed fruits and smaller pack sizes to control costs
Soft Drinks in Denmark - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Denmark
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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