COMPETITIVE LANDSCAPE
Alimentos Maravilla continues to lead juice amid mounting competitive pressures
Alimentos Maravilla SA is the leading player in juice in Guatamala, holding the largest off-trade volume share. With a longstanding presence in the market, the company has established a solid distribution network and highly recognised portfolio of brands, including Del Frutal, De la Granja, Tampico, and Del Monte.
Jumex and Del Valle are key growth drivers
Jumex Guatemala SA is the most dynamic player in juice, underpinned by its eponymous Jumex brand. Jumex juices, primarily nectars, are offered in a wide range of familiar flavours, like mango, peach and guava, and come in convenient single-serve cans and cartons that appeal to budget-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Guatemala?
- To what extent are health considerations impacting consumption of Juice in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Guatemala?
- Which are the leading brands in Juice in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Juice in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Guatemala - Category analysis
KEY DATA FINDINGS
Juice navigates shifting perceptions amid health trends
Juice shows minimal growth due to its high perceived sugar content
Coconut and other plant waters sees strong growth driven by health positioning
Juice will see sustained growth, supported by its affordability
Scope for expanding consumption occasions, such as on-the-go hydration
Mainstream juice brands must innovate with more specific functional claims to connect with health-conscious consumers
Alimentos Maravilla continues to lead juice amid mounting competitive pressures
Jumex and Del Valle are key growth drivers
Small local grocers remains key channel for juice purchases
Convenience stores emerge as key growth channel
Soft Drinks in Guatemala - Industry Overview
Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
Modest growth as economic conditions improve but consumers remain price conscious
Continued strong demand for carbonates and bottled water
Rising demand for functional hydration and better-for-you options
Climate-driven hydration needs to support steady growth for soft drinks
Health and wellness trends will impact soft drinks preferences
Experiential beverages and AI-powered marketing will connect with young consumers
Cola-Cola consolidates its lead, ahead of local challengers
Embotelladora Centroamericana leads growth through Gatorade innovation
Small local grocers remains core distribution channel
Discounters and convenience stores gain ground
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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