PROSPECTS AND OPPORTUNITIES
Juice faces increasing competition from other drinks categories
In 2025 and beyond, the juice category is expected to record moderate retail volume growth, with demand impacted by the rising popularity of other beverages, such as RTD tea and flavoured water, which offer an increasing array of products, including fruit flavours. In response to this challenge, the industry will have to adapt to the preferences of younger consumers who are increasingly interested in more natural flavours and a lower sugar content.
‘Healthy’ aloe vera waters to gain further ground
Aloe vera juices are expected to gain further ground as Guatemalans appreciate their beneficial health properties, including aiding digestion and reducing symptoms of gastrointestinal issues like acid reflux. In line with rising interest in lower sugar formulations seen across the board in soft drinks, Del Monte and OKF have introduced sugar free options of their aloe vera drinks.
Opportunity for small emerging brands with local ingredients
Artisanal juice containing natural local ingredients are increasing their presence in the market. Wä, for instance, offers preservative free juices with exotic endemic flavours such as sapote and nance.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Guatemala?
- To what extent are health considerations impacting consumption of Juice in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Guatemala?
- Which are the leading brands in Juice in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Juice in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Guatemala - Category analysis
KEY DATA FINDINGS
Juice losing ground to thirst-quenching sports drinks and RTD tea
Returnability and circular economy arrives in juices
Juice’s immunity claims losing strength with the rising cost of living
Juice faces increasing competition from other drinks categories
‘Healthy’ aloe vera waters to gain further ground
Opportunity for small emerging brands with local ingredients
Soft Drinks in Guatemala - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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