PROSPECTS AND OPPORTUNITIES
Slow growth expected due to weak juice-drinking habits
Juice is anticipated to exhibit slow growth over the forecast period, primarily due to weak juice-drinking habits among Azerbaijani consumers. Juice is still perceived as a non-essential product, limiting its integration into daily meals.
Limited demand for 100% not-from-concentrate juice
100% not-from-concentrate juice faces limited development potential in Azerbaijan due to strong competition from fresh fruit and low consumer perception of it as a staple beverage. This is primarily due to its higher price point, making it a less affordable option than fresh fruit.
Decline in nectars as consumers shift to juice drinks and 100% juice
Nectars are expected to gradually lose market share as consumers shift to either reconstituted 100% juice or juice drinks. This trend is primarily driven by low consumer awareness of nectars and their added value.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Azerbaijan?
- To what extent are health considerations impacting consumption of Juice in Azerbaijan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Azerbaijan?
- Which are the leading brands in Juice in Azerbaijan?
- What potential exists for multinational or domestic soft drinks companies to expand in Azerbaijan?
- How are products distributed in Juice in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Azerbaijan - Category analysis
KEY DATA FINDINGS
Limited growth and consumer shift to other soft drinks
Flavour expansion boosts appeal of juice drinks
Consolidated market dominated by leading local and international players
Slow growth expected due to weak juice-drinking habits
Limited demand for 100% not-from-concentrate juice
Decline in nectars as consumers shift to juice drinks and 100% juice
Soft Drinks in Azerbaijan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!