PROSPECTS AND OPPORTUNITIES
Packaged juices may face intensified competition from foodservice kiosks
Packaged juice brands in Singapore are facing mounting competition from bubble tea kiosks and smoothie bars, which are increasingly catering to impulse consumption occasions. These outlets offer fresh, customisable, and sometimes more affordable beverage options, providing a more engaging experience compared to pre-packaged products.
Packaged juices to target health-conscious consumers with low-calorie and premium offerings.
Packaged juice brands in Singapore have a significant opportunity to cater to an increasingly health-conscious consumer base by focusing on lower-calorie drinks and incorporating premium ingredients into their product offerings. For example, brands like Peel Fresh are capitalising on the demand for lower-calorie beverages, positioning this as a key selling point to attract health-conscious consumers.
Declining birth rate will pose challenge for juice drinks
Packaged juice drinks (up to 24% juice) face long-term challenges in Singapore, primarily due to the country’s declining birth rate. As the population ages and the number of children decreases, the traditional target demographic for these drinks - young families and children – is gradually shrinking.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Singapore?
- To what extent are health considerations impacting consumption of Juice in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Singapore?
- Which are the leading brands in Juice in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Juice in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Singapore - Category analysis
KEY DATA FINDINGS
Decline in juice consumption amid growing health concerns
Coconut and other plant waters face ongoing challenges
Players leverage foodservice collaborations to boost visibility
Packaged juices may face intensified competition from foodservice kiosks
Packaged juices to target health-conscious consumers with low-calorie and premium offerings.
Declining birth rate will pose challenge for juice drinks
Soft Drinks in Singapore - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Singapore
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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