PROSPECTS AND OPPORTUNITIES
Steady consumer demand with a gradual market evolution
The juice category is anticipated to maintain similar consumer demand over the forecast period, with 100% juice continuing to lead in growth. However, off-trade retail volume and value growth within this area are expected to moderate due to reduced inflationary pressures.
Strengthening demand for healthier juice options
Consumer preferences for healthier products are set to deepen, driving the growth of not from concentrate 100% juice. This product area is expected to maintain its position as the fastest-growing category within juice, supported by its alignment with health and wellness trends and increasing demand for products with no or reduced added sugars.
Diverging consumer groups shape market dynamics
The product area of juice will continue to be shaped by two distinct consumer groups. One group, driven by health awareness and higher purchasing power, will favour premium 100% juice products with high fruit content and no added sugar, propelling the premiumisation trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in North Macedonia?
- To what extent are health considerations impacting consumption of Juice in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in North Macedonia?
- Which are the leading brands in Juice in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Juice in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in North Macedonia - Category analysis
KEY DATA FINDINGS
Stable growth and inflation-driven value gains
Health-conscious trends driving premiumisation and budget trade-downs
Innovation intersecting with health and wellness trends
Steady consumer demand with a gradual market evolution
Strengthening demand for healthier juice options
Diverging consumer groups shape market dynamics
Soft Drinks in North Macedonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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