COMPETITIVE LANDSCAPE
Almarai extends its lead thanks to a diverse portfolio and investment
In 2025, Almarai Co Ltd maintained its leading position in juice in Saudi Arabia in off-trade volume terms, driven by its diverse product portfolio catering to a broad consumer base. The company's juice line, which is free from added sugars and preservatives, appeals to the growing health-conscious demographic, while its premium Farm’s Select range is increasingly popular.
The competition remains strong, with Suntop in particular performing well
Juice remained a competitive category in 2025, with other key players, such as second-placed Al Rabie AlSaudia Dairy Co Ltd (AlRabie) and fourth-placed Binzagr Lever Ltd (Suntop) making notable strides, with the latter seeing the strongest off-trade volume growth within juice in 2025. AlRabie is particularly popular in Riyadh, while Suntop has the edge in Jeddah.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Saudi Arabia?
- To what extent are health considerations impacting consumption of Juice in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Saudi Arabia?
- Which are the leading brands in Juice in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Juice in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Healthier variants gain popularity in juice
Health trend impacts juice, with performances differing widely
Flavour diversification and premiumisation evident in juice
Sales growth of packaged juice limited by popularity of fresh juice
Growth in tourist arrivals, health awareness and need for hydration to support growth
Sustainable and convenient packaging likely to see increasing demand
Players will look to adapt their strategies to the seasonality of sales
Healthier variants, including lower sugar and functional products, set to expand
Almarai extends its lead thanks to a diverse portfolio and investment
The competition remains strong, with Suntop in particular performing well
Supermarkets maintains its lead of distribution due to product range and promotions
The rise of retail e-commerce and discounters in juice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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