COMPETITIVE LANDSCAPE
Riedel continues to struggle with a decline in juice consumption
Riedel is the leader in the juice category as it is the owner of the most popular mainstream juice brands. However, the company has been struggling in recent years as it has faced ongoing volume declines and rising production costs.
Innocent proves resilient despite price increases
The Innocent brand from Bickery Food Group BV is set to see an increase in volume share in 2025. The brand is expected to see a notable rise in value sales mainly driven by a very considerable increase in average unit price.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Netherlands?
- To what extent are health considerations impacting consumption of Juice in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Netherlands?
- Which are the leading brands in Juice in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Juice in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the Netherlands - Category analysis
KEY DATA FINDINGS
Juice affected by price rises and high sugar content
Juice suffering from a spike in the cost of fruit
Premium and health-orientated products more resilient
Juice set to continue to struggle
Functional products could help to revitalise the category
Dutch Government intends to close tax loophole
Riedel continues to struggle with a decline in juice consumption
Innocent proves resilient despite price increases
Supermarkets remains the main channel for juice
Retail e-commerce appeals to heavy users of juice products
Soft Drinks in the Netherlands - Industry Overview
Soft drinks seeing an upturn
KEY DATA FINDINGS
Weather conditions boost demand, but price rises constrain growth
Shift towards healthier products and marketing tie-ins
Manufacturers need to focus on value
Health and wellness to remain key
Red Bull challenging Coca-Cola for top spot
Coca-Cola holds presence across soft drinks
Smaller local companies benefit from clean, modern design and transparency
Supermarkets dominates distribution of soft drinks
Retail e-commerce proving popular amongst large, busy households
Foodservice vs retail split
Fountain sales in the Netherlands
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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