PROSPECTS AND OPPORTUNITIES
Health trends and sourcing issues challenge sales across the forecast period
Challenges on the juice landscape are set to persist across the forecast period. Juice will continue to be perceived as an unhealthy option by many Swedish consumers, particularly as more people are becoming increasingly conscious about their dietary choices.
Demographic trends remain a challenge for the juice landscape
While Sweden's population is projected to continue growing, the number of children aged 0-14 is expected to decline. This demographic peaked in 2022, and by 2029, it is projected to fall to levels slightly higher than those seen in 2017.
Coconut and plant waters benefit from consumers' interest in health and wellness
Coconut and other plant waters experienced strong growth during the review period, driven by their perceived health benefits and the category's appeal as a niche market. With plant waters still accounting for only a small percentage of total juice volumes—low single digits—the high growth rates are unsurprising.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Sweden?
- To what extent are health considerations impacting consumption of Juice in Sweden?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Sweden?
- Which are the leading brands in Juice in Sweden?
- What potential exists for multinational or domestic soft drinks companies to expand in Sweden?
- How are products distributed in Juice in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Sweden - Category analysis
KEY DATA FINDINGS
Juice volume sales continue to decline as consumers look for healthier alternatives
Global shortages of oranges challenge sales of juice in Sweden
International players dominate the competitive landscape in Sweden
Health trends and sourcing issues challenge sales across the forecast period
Demographic trends remain a challenge for the juice landscape
Coconut and plant waters benefit from consumers' interest in health and wellness
Soft Drinks in Sweden - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Sweden
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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