COMPETITIVE LANDSCAPE
Sunniva Drikker AS maintains juice leadership amid ongoing price pressures
Sunniva Drikker AS was the leading company in juice in 2025, although it experienced a slight decline in share during the year. The company offers the Sunniva brand, which spans both 100% juice and reconstituted 100% juice, including varieties such as pure orange juice and blends like apple, orange and carrot, products commonly consumed at breakfast.
Rema 1000 Norge AS emerges as the most dynamic player in juice during 2025
Rema 1000 Norge AS was the most dynamic company in juice in 2025, achieving the strongest increase in share over the year. Rema 1000 juice, a private label of the Norwegian grocery chain, offers a variety of products, including both not from concentrate 100% juice and reconstituted 100% juice.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Norway?
- To what extent are health considerations impacting consumption of Juice in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Norway?
- Which are the leading brands in Juice in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Juice in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Norway - Category analysis
KEY DATA FINDINGS
Price pressures and health trends impact sales of juice during 2025
The sharp increase in orange prices drives a decline in juice volume sales
Value-focused juice drinks and health-driven innovation shape performance
Price volatility is set to weigh on demand, despite a growing interest in fresh and healthy options
Convenience and functional innovation are expected to support sales
Sustainability and regulatory trends are expected to impact juice across the forecast period
Sunniva Drikker AS maintains juice leadership amid ongoing price pressures
Rema 1000 Norge AS emerges as the most dynamic player in juice during 2025
Discounters improves its share in 2025, dominating juice distribution
Retail e-commerce records growth as consumers appreciate convenience and choice
Soft Drinks in Norway - Industry Overview
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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