PROSPECTS AND OPPORTUNITIES
Innovation to rejuvenate juice
Off- and on-trade volume sales of juice are projected to continue to decrease in the forecast period. Off-trade value (constant 2024 prices) sales are also expected to be depressed as the category struggles to generate innovation.
Convenience and health and wellness trends present growth avenues
The demand for convenient or on-the-go packaging is predicted to remain constant in the forecast period, as consumers struggle to find the time for sit-down breakfasts amid hectic and on-the-go lifestyles. For example, on-the-go sized smoothies, juice shots and cold-pressed variants have enjoyed demand in the review period.
Online sales and out-of-Norway consumption to inform distribution patterns
Albeit from a relatively low base, e-commerce is well placed to be the fastest growing retail channel in juice over the forecast period. This is in line with the general development of online grocery shopping in Norway.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Norway?
- To what extent are health considerations impacting consumption of Juice in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Norway?
- Which are the leading brands in Juice in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Juice in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Norway - Category analysis
KEY DATA FINDINGS
Lack of growth and weak innovation damage the image of juice among younger generations
Rise in demand for private label freshly pressed juice
High prices due to poor harvests and supply issues
Innovation to rejuvenate juice
Convenience and health and wellness trends present growth avenues
Online sales and out-of-Norway consumption to inform distribution patterns
Soft Drinks in Norway - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Norway
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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