COMPETITIVE LANDSCAPE
Domestic brands gain ground as Coca-Cola Içecek faces share pressure in juice
Coca-Cola Içecek AS remained the leading company in the juice category in 2025, although it experienced a decline in market share during the year. Its flagship brand, Cappy, under The Coca-Cola Company, continued to lead, but faced share losses in 2024 and 2025, largely due to boycotts, allowing local brands such as Dimes to narrow the gap, particularly within the nectars segment.
Dimes Gida San ve Ticaret strengthens its position through quality and innovation in juices
Dimes Gida San ve Ticaret AS achieved the strongest share growth in 2025, consolidating its position as a leading Turkish beverage company with its Dimes brand. The company offers a wide portfolio across 100% juice, juice drinks (up to 24% juice), and nectars, with its share uplift primarily driven by strong performance in the nectars segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Turkey?
- To what extent are health considerations impacting consumption of Juice in Turkey?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Turkey?
- Which are the leading brands in Juice in Turkey?
- What potential exists for multinational or domestic soft drinks companies to expand in Turkey?
- How are products distributed in Juice in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Turkey - Category analysis
KEY DATA FINDINGS
Positive growth for juice is driven by health-conscious options and expanding variety
100% juice drives sales as nectars lose momentum in Turkey
Affordability, flavour innovation and seasonal demand fuel growth for juice drinks (up to 24% juice)
Rising incomes and affordability are expected to drive sustained growth in juice sales
Sustainability and efficiency will shape the future of juice production in Turkey
Health and functional benefits are expected to drive growth within juice
Domestic brands gain ground as Coca-Cola Içecek faces share pressure in juice
Dimes Gida San ve Ticaret strengthens its position through quality and innovation in juices
Supermarkets and discounters lead growth for juice sales in Turkey
Discounters drive dynamic growth through a value-focused approach
Soft Drinks in Turkey - Industry Overview
Health, innovation and the rise of private label shapes the performance of soft drinks in Turkey
KEY DATA FINDINGS
Bottled water and RTD beverages drive off-trade volume growth for soft drinks in Turkey
Rising demand for healthier, functional options shapes soft drinks in 2025
Some consumers migrate away from multinational players, boosting the performance of local brands
Healthy, innovative and premium options are set to support growth over the forecast period
The rise of health-conscious lifestyles is set to shape product innovation in soft drinks
International brands should regain strength as boycotts start to decline
Coca-Cola Içecek faces challenges yet retains its leadership in 2025
Beypazari and local players lead volume growth in soft drinks in Turkey
Supermarkets strengthen its lead as a key soft drinks distribution channel in 2025
Retail e-commerce emerges as the fastest-growing distribution channel in 2025
Off-trade leads soft drinks sales while on-trade gains momentum
Fountain sales in Turkey
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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