PROSPECTS AND OPPORTUNITIES
Juice faces new challenges as consumers reassess their beverage choices
The burgeoning market for hydration products, exemplified by brands such as Electrolit and Gatorade Gatorlyte, reflects a significant shift in consumer preference, particularly amongst the Gen Z demographic. This cohort is increasingly gravitating towards healthier and functionally optimised beverages, prompting a surge in the consumption of hydration solutions purported to alleviate hangover symptoms and enhance energy levels.
The future of juice is set to revolve around functionality and health
Sports drinks and Oral Rehydration Solutions (ORS) have been widely utilised for replenishing hydration and electrolytes. However, their formulations often contain elevated sugar levels and artificial additives, rendering them less appealing to health-conscious Gen Z consumers.
Innovation in juice likely to focus on blurring category lines
The competitive landscape amongst juice manufacturers is intensifying, driven by the rising consumer interest in hydration-centric beverages, and the blurring of boundaries between categories within the beverage industry. The blurring of boundaries, while challenging, is actually enhancing the strategic positioning of juice manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in USA?
- To what extent are health considerations impacting consumption of Juice in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in USA?
- Which are the leading brands in Juice in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Juice in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the US - Category analysis
KEY DATA FINDINGS
Coconut water continues to ride its wave of success
The way consumers perceive health is shaping juice
Consumers increasingly value sustainability claims in juice, and companies use this to achieve their goals
Juice faces new challenges as consumers reassess their beverage choices
The future of juice is set to revolve around functionality and health
Innovation in juice likely to focus on blurring category lines
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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