COMPETITIVE LANDSCAPE
The Coca-Cola Co shows resilience in an ailing category
The Coca-Cola Co is projected to continue to lead juice in the US at the end of the review period, supported by small increases in off-trade volume and value shares over 2025. The player offers key category brands like Simply and Minute Maid.
Vita Coco rides wave of coconut and other plant waters to maintain a fast growth trajectory
Vita Coco is a dynamic company in juice in the US due to its strong leadership of the fastest-growing category, coconut and other plant waters. The player has weathered a dynamic competitive landscape, seeing both The Coca-Cola Co and PepsiCo enter and exit this burgeoning, but historically niche category, to become a household name even beyond coconut and other plant waters.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in USA?
- To what extent are health considerations impacting consumption of Juice in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in USA?
- Which are the leading brands in Juice in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Juice in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the US - Category analysis
KEY DATA FINDINGS
An unhealthy image, legislation and production issues beset juice
General downturn in juice consumption
Coconut and other plant waters adds dynamism to juice in the US
Juice to see an ongoing decline in off-trade consumption
AI to effect the whole lifecycle of juice in the US
Legislation and production challenges to dampen juice’s prospects
The Coca-Cola Co shows resilience in an ailing category
Vita Coco rides wave of coconut and other plant waters to maintain a fast growth trajectory
Strong infrastructure enables supermarkets to lead the distribution of juice
Omnichannel retailers push e-commerce
Soft Drinks in the US - Industry Overview
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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