COMPETITIVE LANDSCAPE
RG Brands holds on to commanding lead
RG Brands remains the leading player in juice, accounting for nearly a quarter of volume sales. It offers a wide portfolio of brands including Da Da, Gracio, and Solnechny, which come in varying flavours and packaging formats.
Galanz Bottlers gains most volume share
Among the top players, Galanz Bottlers gains the most volume share in 2025, despite having only two brands Garden and Daily Fresh Aloe The company’s growth is primarily driven by the Garden brand. Garden positions itself as an “affordable quality product for everyday use.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Kazakhstan?
- To what extent are health considerations impacting consumption of Juice in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Kazakhstan?
- Which are the leading brands in Juice in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in Juice in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Kazakhstan - Category analysis
KEY DATA FINDINGS
Little room for more premium offerings
Minimal volume growth, though some recovery from previous years
Juice drinks (up to 24% juice) gain most volume share
Minimal volume growth, with consumers still price sensitive
Flavour key driver of differentiation
Not from concentrates 100% juice continues to be niche
RG Brands holds on to commanding lead
Galanz Bottlers gains most volume share
Small local grocers lead retail distribution, but are losing volume share
Significant volume sales through foodservice
Soft Drinks in Kazakhstan - Industry Overview
2025 marks a recovery, as inflation eases
KEY DATA FINDINGS
Recovery, after previous difficult year
Consumers still price sensitive
RTD tea strongest performer
Continuing flavour innovation
Moderate volume growth over forecast period
Continuing price sensitivity
Continuing regulatory pressure on energy drinks
Coca-Cola holds on to commanding lead and makes strong recovery after difficult 2024
RG Brands has significant foothold
Small local grocers lead, but lose value share
E-commerce and convenience stores register healthy value growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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