COMPETITIVE LANDSCAPE
Lidl leads through strong private label portfolio
Lidl Lietuva UAB is the largest player in juice in off-trade volume terms, supported by its extensive range of private label products. Private label continues to gain ground in Lithuania, as consumers are typically not very brand loyal and are increasingly turning to retailer-owned offerings that combine competitive pricing with reliable quality.
Maxima gains traction
Maxima LT UAB, meanwhile, is the fastest-growing company in juice and a strong illustration of the rising popularity of private label in Lithuania. The retailer offers mid-priced products under its Well Done private label and more affordable Gusta Fit economy options.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Lithuania?
- To what extent are health considerations impacting consumption of Juice in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Lithuania?
- Which are the leading brands in Juice in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Juice in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Lithuania - Category analysis
KEY DATA FINDINGS
Juice faces ongoing challenges
Juice sales decline further in light of continuing price pressures
Not from concentrate 100% juice shows greatest resilience
Juice sales to decline further amid rising health concerns
Anticipated lack of innovation
New sugar tax will likely impact sales
Lidl leads through strong private label portfolio
Maxima gains traction
Supermarkets remains dominant channel
E-commerce and convenience stores show greatest resilience
Soft Drinks in Lithuania - Industry Overview
Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
Soft drinks volumes decline amid cold summer weather and creeping inflation
Shift towards low sugar options
Energy drinks drives growth
Modest growth despite ongoing challenges
Private label offerings could gain traction
Added-value drinks deliver above-average growth
Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
Supermarkets remains leading channel
Convenience stores leads growth while e-commerce continues to expand
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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