PROSPECTS AND OPPORTUNITIES
While global prices will recover, juice will continue to face significant challenges to sales
While the juice category in Lithuania is expected to recover once the global price turmoil subsides, retail volumes are unlikely to return to pre-crisis levels. As such, off-trade volume sales are set to grow at a CAGR of just 1% over the forecast period.
Private label will see further growth as consumers appreciate the price-quality ratio
Private label brands are expected to continue their upward trajectory throughout the forecast period. A prime example of this success is the brand Well Done, which offers a variety of packaging types and sizes, demonstrating how retail giants are increasingly keen to dominate the sector.
Stability for premium options is expected across the forecast period as foodservice sales increase
Premium juices, including not from concentrate 100% juice and reconstituted 100% juice in glass bottles, are expected to remain stable across the forecast period. These products are predominantly consumed within the foodservice sector, where they have traditionally enjoyed popularity due to their perceived higher quality and more natural appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Lithuania?
- To what extent are health considerations impacting consumption of Juice in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Lithuania?
- Which are the leading brands in Juice in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Juice in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Lithuania - Category analysis
KEY DATA FINDINGS
The global shortage of oranges negatively impacts retail volume sales as prices rise
Private label showcases standout growth as consumers seek affordability
Juice brands move away from cartons toward PET packaging, enhancing convenience
While global prices will recover, juice will continue to face significant challenges to sales
Private label will see further growth as consumers appreciate the price-quality ratio
Stability for premium options is expected across the forecast period as foodservice sales increase
Soft Drinks in Lithuania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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