PROSPECTS AND OPPORTUNITIES
Consistent growth across retail and on-trade channels
The juice market in Georgia is expected to maintain stable volume sales growth during the forecast period. On-trade sales are projected to expand at a faster pace than off-trade sales, driven by the recovery of tourism and the presence of immigrant communities.
Sustained competition between local and foreign brands
The competitive landscape is expected to remain intense, as local and foreign players vie for consumer attention. Local juice producers are predicted to leverage their originality and authentic flavours to attract consumers, while foreign brands are anticipated to benefit from their extensive presence in modern retail channels, broad product assortments, and frequent price discounts.
Health awareness to drive demand for reduced sugar options
Although the juice category in Georgia is highly mature, health consciousness is expected to drive modest innovation during the forecast period. The increasing demand for healthier alternatives is forecasted to encourage producers to expand their offerings of reduced sugar juices.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Georgia?
- To what extent are health considerations impacting consumption of Juice in Georgia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Georgia?
- Which are the leading brands in Juice in Georgia?
- What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
- How are products distributed in Juice in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Georgia - Category analysis
KEY DATA FINDINGS
Stable growth supported by broad availability and foodservice recovery
Export diversification and intensified competition
Impact of freshly squeezed juice and price competition
Consistent growth across retail and on-trade channels
Sustained competition between local and foreign brands
Health awareness to drive demand for reduced sugar options
Soft Drinks in Georgia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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