COMPETITIVE LANDSCAPE
FoodStar maintains its lead, while Malee and Tipco redefine the competition in juice
In 2025, FoodStar Inc, with its Deedo brand, maintained its leading position in juice in off-trade volume terms, primarily driven by its strong lead in juice drinks (up to 24% juice). However, the company's overall share of juice declined, reflecting the broader downturn experienced by this category.
CocoMax sees dynamic growth, while Chabaa embraces emotional branding
In 2025, Asiatic Agro Industry Co Ltd was the most dynamic company in juice in off-trade volume terms, propelled by its CocoMax brand. CocoMax maintained its leading share within the rapidly expanding coconut and other plant waters category, which continued its exceptional growth trajectory.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Thailand?
- To what extent are health considerations impacting consumption of Juice in Thailand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Thailand?
- Which are the leading brands in Juice in Thailand?
- What potential exists for multinational or domestic soft drinks companies to expand in Thailand?
- How are products distributed in Juice in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Thailand - Category analysis
KEY DATA FINDINGS
Stagnation, innovation, and strategic shifts in juice in Thailand
Stagnation for juice amidst shifting consumer priorities
Coconut and other plant waters maintains its growth path and shows a way forward
Branding and packaging likely to reshape juice in Thailand
Beyond refreshment – how health claims are expected to reshape juice offerings
Thailand's sugar tax expected to reshape the future of juice innovation
FoodStar maintains its lead, while Malee and Tipco redefine the competition in juice
CocoMax sees dynamic growth, while Chabaa embraces emotional branding
Small local grocers and convenience retailers dominate sales of mass juice
Premiumisation drives growth for modern trade channels in juice
Soft Drinks in Thailand - Industry Overview
Value, wellness, and agile innovation drive growth in soft drinks
KEY DATA FINDINGS
Soft drinks are redefining value amidst economic headwinds
Wellness and agility drive innovation in soft drinks
Innovation anchored in cultural relevance and emotional resonance
Health, lifestyle, and price expected to shape soft drinks in Thailand
Sugar tax and shifting lifestyles to drive continued reformulation and premiumisation
Soft drinks will increasingly embrace a diverse distribution landscape
Coca-Cola maintains its lead in soft drinks with personalisation and hydration
Wellness helps CocoMax become a fast-growing force in soft drinks
Enduring importance of traditional channels for impulse purchases
The strategic rise of e-commerce and the imperative for omnichannel adaptation
Retail and foodservice channels drive brand-building
Fountain sales in Thailand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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