PROSPECTS AND OPPORTUNITIES
Cleaner ingredient options for children’s lunchboxes
As parents increasingly prioritise healthier beverages for their children, there is a clear opportunity for brands to introduce more options with clean, natural ingredients. While Dos Pinos has already introduced 100% fruit juices without added ingredients, their packaging lacks the visual appeal that attracts children.
Juice positioned as a competitor to ready-to-drink (RTD) tea
RTD tea has gained widespread acceptance as a healthier alternative to carbonated drinks for children. Its popularity stems from its perceived health benefits, competitive pricing, and convenient availability, even though its caffeine content is often overlooked.
Expansion of functional and cold-pressed juices at accessible prices
High-income consumers in Costa Rica have shown a growing preference for functional and cold-pressed juices, which are often available in select retailers. However, high prices and placement in the fruit and vegetable aisles have limited their wider adoption.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Costa Rica?
- To what extent are health considerations impacting consumption of Juice in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Costa Rica?
- Which are the leading brands in Juice in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Juice in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Costa Rica - Category analysis
KEY DATA FINDINGS
Juice as the preferred better-for-you choice for children
The growing appeal of bundling for cost savings
Private label gains ground in the juice category
Cleaner ingredient options for children’s lunchboxes
Juice positioned as a competitor to ready-to-drink (RTD) tea
Expansion of functional and cold-pressed juices at accessible prices
Soft Drinks in Costa Rica - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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