PROSPECTS AND OPPORTUNITIES
Uncertainty over orange supply hangs over local juice industry
New Zealand’s juice industry, heavily dependent on imported concentrate from Australia, faces potential cost pressures as global markets may turn to Australia to offset the shortfall from Brazil. This increased demand is likely to drive up commodity prices for New Zealand, potentially resulting in higher costs for local producers.
Rise of sober-curious trend to impact juice demand
Health and wellness trends, which have driven demand for juice in the years following the pandemic, are now being influenced by the growth of the "sober-curious" movement. Increasingly, New Zealanders are seeking alcohol-free options across various categories, including beer, cider, and spirit-based ready-to-drink (RTD) beverages.
On-trade expected to rebound as economy recovers
As New Zealand's hospitality venues, such as restaurants, cafés, and bars, gradually recover, on-premises consumption of juice is expected to see a resurgence. This rebound will likely lead establishments to expand their juice offerings, from fresh-squeezed varieties to unique blends, catering to health-conscious patrons.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in New Zealand?
- To what extent are health considerations impacting consumption of Juice in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in New Zealand?
- Which are the leading brands in Juice in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in Juice in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in New Zealand - Category analysis
KEY DATA FINDINGS
Juice producers feeling the squeeze
Health and wellness remains a priority, despite cost of living pressures
Cost of living pressures driving shift from foodservice to off-trade
Uncertainty over orange supply hangs over local juice industry
Rise of sober-curious trend to impact juice demand
On-trade expected to rebound as economy recovers
Soft Drinks in New Zealand - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in New Zealand
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!