COMPETITIVE LANDSCAPE
Rauch increases its lead through new product development
Rauch Fruchtsäfte GmbH & Co OG remains the leading company in juice in 2025 with it increasing its off-trade volume share after a year of strong growth. This has been achieved, among other things, through successful new product launches such as its Sunny Orange and Strawberry varieties under the Bravo brand, which holds a strong lead in juice drinks (up to 24% juice) in Austria.
Innocent and Pfanner find success with healthier juice products
Competitors such as innocent Alps GmbH and Hermann Pfanner Getränke GmbH experienced among the most dynamic growth rates in 2025. Former smoothie specialist Innocent is now also known for its wide range of high-quality juice products and has recently expanded its selection of functional drinks, for example with added vitamins.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Austria?
- To what extent are health considerations impacting consumption of Juice in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Austria?
- Which are the leading brands in Juice in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Juice in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Austria - Category analysis
KEY DATA FINDINGS
Juice bounces back thanks to price stability and new deposit scheme
Juice experiences a recovery in 2025 as prices stabilise
Economic considerations continue to influence demand
Growing health concerns set to have a mixed impact on demand for juice
Lasting impact of new deposit system not a problem for juice
Forecourt retailers and e-commerce set to win share thanks to their accessibility
Rauch increases its lead through new product development
Innocent and Pfanner find success with healthier juice products
Supermarkets continue to dominate sales of juice
The search for convenience benefits e-commerce and forecourt retailers
Soft Drinks in Austria - Industry Overview
New bottle deposit regulation deals a short-term blow to sales of soft drinks
KEY DATA FINDINGS
Mixed performances seen across soft drinks but overall sales decline in 2025
New bottle deposit scheme has a big impact on the market
On-trade sales continue to recover thanks to improving consumer sentiment
Players likely to respond to deposit scheme with new packaging innovations
Tap water could pose a threat to sales of soft drinks
New product development likely to focus on healthier options
Coca-Cola retains the lead but loses share in 2025
Competition heats up with private label making further inroads
Supermarkets dominate thanks to the channel’s strong reach
Vending and e-commerce continue to win share but challenges remain
Fountain sales in Austria
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!