PROSPECTS AND OPPORTUNITIES
Retail sales to come under pressure in contrast to foodservice where there is some growth potential
Due to high levels of penetration and saturation, the future performance of juice is set to remain limited in volume and constant value terms. Despite the growing prevalence of health and wellness in Austria, juice will see small declines in retail volume sales as consumers switch to competing products or frequent on-trade establishments more frequently, including juice bars and restaurants.
Discounters will benefit from ongoing price sensitivity
Despite the strong dominance and popularity of supermarkets as the primary retail channel for juice, discounters are set to build on their share in Austria. Discounters offer a comparable level of quality and variety in terms of flavours to rival some brands, but at significantly lower prices.
Higher quality juices will fuel the innovation pipeline
Innovation and novelty developments will remain the main growth drivers in juice, with higher quality expected to become a much bigger point of differentiation over the forecast period. The launch of premium and higher quality offerings should support constant value growth in juice, which is expected to outpace volume sales performance in the years ahead.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Austria?
- To what extent are health considerations impacting consumption of Juice in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Austria?
- Which are the leading brands in Juice in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Juice in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Austria - Category analysis
KEY DATA FINDINGS
Juice sales remain under pressure in 2024
Novelty products enjoy growth from small base
Rauch Fruchtsäfte extends is lead in juice
Retail sales to come under pressure in contrast to foodservice where there is some growth potential
Discounters will benefit from ongoing price sensitivity
Higher quality juices will fuel the innovation pipeline
Soft Drinks in Austria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Austria
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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