PROSPECTS AND OPPORTUNITIES
Juice set for further growth amid economic recovery, with focus on product expansion
Juice is expected to experience positive volume growth in the Philippines over the next five years, driven by improving economic conditions and rising consumer spending. Juice drinks are poised for the most dynamic performance, with key players such as Coca-Cola Beverages Philippines and Zest-O Corp focusing on cost-containment measures and efficient distribution strategies.
Health and wellness trends to drive growth in 100% juice and coconut water
Health and wellness trends will continue to shape the juice landscape in the Philippines, with 100% juice well-positioned to benefit from consumers' increasing health consciousness. The growing demand for beverages that support specific health goals - such as boosting immunity - will drive interest in 100% juices that incorporate functional ingredients like L-carnitine, vitamins, and other nutrients.
E-commerce will continue to grow
While bricks-and-mortar outlets will continue to dominate the retail landscape, consumers increasingly value the convenience provided by e-commerce. As such, the forecast period will see leading players, including Del Monte Philippines Inc and Zest-O Corp, further developing their digital presence, which will include forging close ties with e-commerce platform operators, such as Lazada and Shopee.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Philippines?
- To what extent are health considerations impacting consumption of Juice in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Philippines?
- Which are the leading brands in Juice in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Juice in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the Philippines - Category analysis
KEY DATA FINDINGS
Modest growth for juice amid increase in snacking occasions
Health and wellness trend benefits key juice products
New product launches fuel growth the market
Juice set for further growth amid economic recovery, with focus on product expansion
Health and wellness trends to drive growth in 100% juice and coconut water
E-commerce will continue to grow
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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