COMPETITIVE LANDSCAPE
Del Monte maintains overall leadership
Del Monte Philippines remained the leading company in overall juice in 2025. The company maintains a strong presence across both 100% juice and juice drinks, underpinned by a combination of product innovation and targeted marketing that responds to evolving consumer needs.
Coca-Cola beverages enjoys rapid rises in 2025
Coca-Cola Beverages Philippines was the most dynamic company in juice in 2025, supported by marketing strategies that blend product communication with aspirational lifestyle positioning. The company leverages influencer marketing and celebrity collaborations to enhance the appeal of its Minute Maid Nutri+ range, targeting health-conscious consumers who value both nutrition and contemporary lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Philippines?
- To what extent are health considerations impacting consumption of Juice in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Philippines?
- Which are the leading brands in Juice in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Juice in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the Philippines - Category analysis
KEY DATA FINDINGS
Juice drinks leads growth as health cues gain weight
Strong value and volume growth for juice in 2025
Juice drinks shows greatest dynamism
Retail volume sales set to rise for juice in the Philippines
Health and wellness trends will accelerate, having greater impact on innovation
Rising competition from fresh juice and smoothie chains operating through foodservice channels
Del Monte maintains overall leadership
Coca-Cola beverages enjoys rapid rises in 2025
Small local grocers as primary distribution channel
Forecourt retailers benefits from convenience demand
Soft Drinks in the Philippines - Industry Overview
Pricing discipline and digital engagement support soft drinks recovery
KEY DATA FINDINGS
Retail value sales rise amid stabilising prices
Affordability concerns prompt players to focus on cost to consumers
Health and wellness trends remain critical to development
Digital and technological advancements to support further growth and development
Increased competitive threat from foodservice
Sustainability concerns will continue to exert strong influence on innovation
Coca-Cola maintains overall leadership
Nestlé invests in integrated marketing strategy
Small local grocers continues as key retail distribution channel
Foodservice remains key growth driver
Fountain sales in the Philippines
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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