COMPETITIVE LANDSCAPE
Leading players face pressure as portfolio repositioning proves challenging
The Canadian juice market in 2025 remains led by Tropicana Brands Group, Lassonde and Minute Maid Co of Canada, supported by a group of smaller competitors including Ocean Spray Cranberries, Campbell Soup and Keurig Dr Pepper. Tropicana continues to experience headwinds despite significant post-PepsiCo repositioning efforts, which include expanding reduced-sugar offerings, refreshing packaging, introducing sparkling line extensions and emphasising the absence of artificial ingredients.
Smaller innovators gain traction through sustainability and cold-pressed formats
At the same time, a number of smaller, nimble companies continue to gain traction by focusing on naturalness, sustainability and culinary creativity. Loop Mission, based in Quebec, reports strong growth with its cold-pressed juices and smoothies made from imperfect fruits and vegetables, aligning with consumer interest in reducing food waste and supporting circular economy principles.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Canada?
- To what extent are health considerations impacting consumption of Juice in Canada?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Canada?
- Which are the leading brands in Juice in Canada?
- What potential exists for multinational or domestic soft drinks companies to expand in Canada?
- How are products distributed in Juice in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Canada - Category analysis
KEY DATA FINDINGS
Ongoing pressure on volume as high prices and sugar concerns limit demand
Volume contraction continues as elevated prices limit recovery
Wellness-aligned niches outperform despite broader declines
Gradual volume decline expected alongside modest value growth
Functional benefits and sustainability set to shape medium-term innovation
Sugar aversion and new labelling rules expected to constrain growth
Leading players face pressure as portfolio repositioning proves challenging
Smaller innovators gain traction through sustainability and cold-pressed formats
Supermarkets and discounters remain central as shoppers seek value
Online growth persists as digital shopping becomes habitual
Soft Drinks in Canada - Industry Overview
Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
KEY DATA FINDINGS
Health and wellness expectations reshape category dynamics
Premiumisation and affordable indulgence gain relevance in a cautious economic climate
Customisation and home beverage making expand, challenging ready-to-drink formats
Soft drinks forecast to maintain modest value growth amid constrained volume gains
Health priorities and functional positioning to intensify across categories
Regulatory shifts and ingredient pressures to influence product strategy
Category leaders diversify portfolios while adjusting to shifting distribution agreements
Agile challengers and specialised players gain traction through innovation
Store-based retail remains dominant as shoppers shift toward value-oriented purchasing
E-commerce strengthens as infrastructure and shopper confidence mature
Foodservice recovery remains weaker than anticipated
Fountain sales stabilise alongside foodservice recovery but remain constrained by economic pressures
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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