PROSPECTS AND OPPORTUNITIES
Economic pressures likely to suppress growth opportunities for juice
Volume sales of juice are expected to continue declining in 2025, with a predicted recovery starting from 2026. The impact of the health tax will continue to affect the category in 2025, when the final increase will occur, ranging from 18% to 35%, depending on the sugar content.
Products with a higher fruit content expected to thrive
Nectars and not from concentrate 100% juice, which have a higher fruit content, are expected to experience steady growth in off-trade volume terms from 2026 onwards. While nectars typically contain added sugar, companies are moving towards reducing the sugar content and using sucralose instead.
Fortified/functional options could find favour due to population ageing
The market for functional juice products targeting adults is still relatively small in the country. There is a limited presence of frozen fruit and vegetable blends with aloe, which need to be prepared at home.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Colombia?
- To what extent are health considerations impacting consumption of Juice in Colombia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Colombia?
- Which are the leading brands in Juice in Colombia?
- What potential exists for multinational or domestic soft drinks companies to expand in Colombia?
- How are products distributed in Juice in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Colombia - Category analysis
KEY DATA FINDINGS
Juice sees declining sales as consumers react badly to the reformulation of Hit
Larger sizes appeal to consumers
Grupo Nutresa brings smoothies to the market as it targets health conscious consumers
Economic pressures likely to suppress growth opportunities for juice
Products with a higher fruit content expected to thrive
Fortified/functional options could find favour due to population ageing
Soft Drinks in Colombia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Colombia
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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