PROSPECTS AND OPPORTUNITIES
Rising concern about sugar intake
Growing awareness of sugar’s health implications continues to shape Ecuadorian consumer behaviour, particularly among parents intent on reducing their children’s sugar consumption. The government’s nutritional traffic light system has further reinforced this trend, limiting the appeal of sugar-laden juice products such as nectars.
Not from concentrate 100% juice: Greater variety, concentrated competition
Ecuador’s not from concentrate 100% juice market has witnessed an expanding variety of offerings, particularly within major retailers’ refrigerators. New branding strategies, such as Corporación Favorita's introduction of the premium-oriented Smart label and the more budget-friendly La Original, have sought to cater to a diverse consumer base.
Innovation as a catalyst for growth
The rapid proliferation of hard discounters poses a substantial challenge to traditional retail channels, as these outlets increasingly prioritise affordability and convenience. This shift in consumer preferences places significant pressure on established juice brands to innovate beyond price competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Ecuador?
- To what extent are health considerations impacting consumption of Juice in Ecuador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Ecuador?
- Which are the leading brands in Juice in Ecuador?
- What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
- How are products distributed in Juice in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Ecuador - Category analysis
KEY DATA FINDINGS
Price stability amid economic challenges
Hard discounters continue to democratise not from concentrate 100% juice
Gloria Foods’ acquisition of Ecuajugos S.A.
Rising concern about sugar intake
Not from concentrate 100% juice: Greater variety, concentrated competition
Innovation as a catalyst for growth
Soft Drinks in Ecuador - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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