In 2025, RTD coffee in Slovenia continued to benefit from busy lifestyles and on-the-go consumption. Atlantic Trade doo led the category with Rauch Cafemio, while Nestlé Adriatic’s Nescafé showed solid growth. Convenience stores was the dominant distribution channels, enhancing accessibility and consumer reach. Moving forward, innovation will be focused on sugar-free, plant-based, and functional variants, with flavour, customisation, and sustainability shaping offerings.

Volume sales of RTD coffee maintained healthy growth in Serbia in 2025, while value sales remained in a negative slump. This reflects the fact that RTD coffee is growing from a low base, with the higher volume sales supported by low prices which contribute to the decline in value sales.

Off-trade sales of RTD coffee maintained double-digit growth in New Zealand in 2025, albeit at a stabilising rate of growth compared to the review period, as the category starts to mature. This has been supported by active product innovation and broader retail availability.

In 2025, off-trade volume sales of RTD coffee in Germany continued to grow, albeit at a slower pace than in 2024 amidst high competition. After the rebound in demand after the COVID-19 pandemic years, the category is very much focused on on-the-go consumers with busy lifestyles. This informed a decline in foodservice volume sales in both 2024 and 2025.

RTD coffee is seeing continued growth in Taiwan, despite facing increasing competition from freshly brewed alternatives available in convenience stores and the on-trade channel. The category also faces the challenge of rising prices due to factors such as the increasing global price of green coffee beans and growing labour costs. Nonetheless, RTD coffee is seeing an upmarket shift in demand, with consumers taking a growing interest in new flavours, functional benefits and localised products.

In the Philippines, RTD coffee recorded strong growth in both retail volume and value sales in 2025, reflecting rising demand for convenient, café-style drinks that fit busy routines. Regular RTD coffee drove volume gains as consumers continued to favour familiar, creamy profiles, while reduced sugar options remained niche despite gradually rising health awareness. Premiumisation added a second layer of growth, with more imported and co-branded lines becoming visible in modern trade at significa

While volume sales are still low, RTD coffee registers moderate volume growth. The entry of Dos Pinos, with its Me Latte brand in 2024, has given the product area a boost. Over the forecast period, RTD coffee will register modest volume growth, though there will be limited innovation, with leading player Dos Pinos continuing to coverage its wide distribution network to boost awareness.

RTD coffee enjoyed steady growth in 2025, with sales supported by modern lifestyles and the strong coffee culture in Switzerland. Brands are enticing consumers with healthier variants, such as lactose-free and reduced-sugar lines.

RTD coffee is seeing growth driven by increasing demand amongst an expanding young urban population. Leaading hectic urban lifestyles, these consumers are looking for convenient ready-to-drink beverages that provide flavour and an energy boost. Innovation in flavour and functionality particularly appeals to this core consumer base. However, as consumer purchasing power improves, the category will face growing competition from specialist coffee shops.

RTD coffee in Georgia remains a niche category, growing from a low base and constrained by strong competition from on-trade channels. Sales are driven by consumer awareness, busy lifestyles, and the convenience of ready-to-drink formats, including small, resealable PET bottles. Flavour extensions support category expansion, although high price points limit broader adoption. Convenience stores dominates distribution, supported by extended hours and impulse-driven purchases, with e-commerce rapidl

In 2025, RTD coffee in Norway recorded strong volume growth, driven primarily by Gen Z consumers and the rising popularity of iced coffee, which has moved beyond a summer-only drink to an all-year option. Price sensitivity led some consumers to trade down to private label or more affordable brands, while social media trends helped maintain the appeal of RTD coffee among younger audiences. Leading players focused on portfolio expansion, flavour innovation, and health-oriented formulations, while

RTD coffee in Slovakia faced a particularly challenging 2025 as several negative forces converged: the implementation of the sugar tax, the sharp increase in green coffee bean prices and intensifying competition from energy drinks and other functional beverages. The new tax framework significantly raised the shelf price of sweetened RTD coffee, while climate-related supply disruptions and higher commodity prices pushed up the underlying cost of coffee itself, leaving manufacturers with little ro

RTD coffee is seeing rising sales driven by a demand for convenience amongst local consumers who are already very familiar with the taste of coffee. The private label segment leads sales in the category, highlighting both the importance of pricing in purchasing decisions and the important role of supermarkets in distribution.

RTD coffee recorded strong double-digit growth in 2025 as demand continued to build from a low base, driven largely by growing interest in convenient, energy-providing beverages among young and middle-income urban consumers. Although inflation remained high and continued to pressure household budgets, the category benefited from broader shifts in consumer behaviour: rising coffee awareness, the increasing popularity of café culture in major cities, and consumers’ preference for ready-made bevera

While RTD coffee registers healthy volume growth, sales are still low. High prices continue to be a stumbling block, and this is unlikely to change over the forecast period, as VAT rates are set to rise.

RTD coffee in Pakistan remains a niche category, constrained by low consumer awareness, relatively high prices, and limited distribution outside modern retail. Nestlé’s Nescafé dominates the competitive landscape, thanks to its strong brand heritage and distribution capacity in urban areas. Demand is driven by young, affluent, Western-influenced urban consumers seeking convenient, on-the-go caffeine options. Advancements in manufacturing, such as aseptic and cold-brew technologies, alongside pot

Demand for RTD coffee in Lithuania will remain modest in 2025, constrained by limited shelf space, unseasonably cold summer weather and ongoing concerns over product quality. The category faces strong competition from energy drinks, which offer greater variety and visibility, while hot coffee is perceived as offering a fresher, more authentic experience. During the forecast period, limited innovation and marketing investment will further restrict appeal, while the 2026 sugar tax may raise retail

RTD coffee experienced robust development in 2025, driven by Romania’s rapidly evolving coffee culture and by the continued premiumisation of the broader soft drinks landscape. Consumers increasingly associate coffee with craftsmanship, flavour sophistication and personal routine enhancement, lifting expectations for quality whether coffee is consumed at home, in cafés or on the go. This elevated appreciation strengthened spillover demand for RTD coffee, which is perceived as a convenient extens

RTD coffee continues to see strong growth thanks to its increasing appeal among young consumers in Sweden. Despite this, rising coffee prices have put the brakes on the category, with growth being slower than that seen at the start of the review period. RTD coffee is, however, still full of potential with leading players continuing to invest in new product development and marketing as they look to gain an early advantage.

Demand for RTD coffee in Guatemala is limited by high prices due to imports, and widespread preference for freshly brewed beverages. Sweetened lattes and cappuccinos dominate, while sugar-free options have limited availability. Growth opportunities exist through functional innovations, higher-quality cold brews, and specialised formats targeting on-the-go and health-conscious consumers. RTD tea is sold primarily through supermarkets, while forecourt retailers is emerging as a key impulse channel

Volume sales continue to be low and the relatively high price of RTD coffee continues to hamper volume sales. Over the forecast period, increasing competition could makes RTD coffee more accessible. As such, there would be space for further growth and premiumisation.

Off-trade volume sales of RTD coffee in Denmark are projected to continue to see a double-digit increase over 2025, albeit at a slower rate than in the previous three years of the review period. Consumers in younger cohorts remained keen on consuming this product type, and they replaced hot coffee drinks with RTD coffee, which stimulated growth opportunities. Moreover, plant-based RTD coffee is emerging in response to the demand for new natural and healthier types of products.

Demand for RTD coffee in Latvia is rising steadily, despite an unseasonably cold summer. The category benefits from strong consumer loyalty and a rising demand for convenient, lower-sugar alternatives to carbonated soft drinks. Innovations, including cold brew coffee, nitro coffee, plant-based formats, and unique flavour combinations, are generating interest. Supermarkets remains the main off-trade channel, with discounters and e-commerce gradually expanding their share. Upcoming excise tax chan

While RTD coffee in France recorded value growth in 2025, as its overall appeal has waned due to high unit prices, rising costs, and intense competition from hot coffee and energy drinks. Remote work also reduced on-the-go consumption. Its on-trade presence remained negligible, overshadowed by France's strong café culture. Future off-trade volume sales are expected to decline, with high prices, particularly for cold brew, hindering broader appeal amidst economic pressures. Attracting new competi