PROSPECTS AND OPPORTUNITIES
Local brands seek to carve out a space in RTD coffee
Although the availability of RTD coffee brands in Guatemala is limited, with most imported, local brands are seeking to carve out a space in the market and this is expected to continue over the forecast period. These companies, already well established in other categories, are leveraging their solid distribution networks to expand into RTD coffee.
Cold brew is an expanding niche concept
As Guatemala’s coffee culture grows among middle- and high-income segments, millennials and Gen Z, niche coffee products have emerged. One premium product that still has limited distribution is cold brew, which is a type of coffee that does not require an increase in temperature to create the infusion, while at the same time claiming to better preserve the natural nutrients of the coffee.
Introduction of products with functional properties and nutritional benefits
The RTD coffee market in Guatemala is currently focused on indulgent offerings, typically sweet and including flavours such as mocha and vanilla. However, in the coming years, the market is expected to see the introduction of niche RTD coffee products with functional properties and nutritional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Guatemala?
- To what extent are health considerations impacting consumption of RTD Coffee in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Guatemala?
- Which are the leading brands in RTD Coffee in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in RTD Coffee in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Guatemala - Category analysis
KEY DATA FINDINGS
RTD coffee impacted by the strong cultural preference for hot coffee
Limited product offer in the retail channel
Broad presence of coffee shops limits development of RTD coffee
Local brands seek to carve out a space in RTD coffee
Cold brew is an expanding niche concept
Introduction of products with functional properties and nutritional benefits
Soft Drinks in Guatemala - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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