PROSPECTS AND OPPORTUNITIES
RTD coffee faces robust performance
After explosive growth during the review period, RTD coffee category entered a slower phase of development in 2024. Retail volume growth is expected to pick up again after relatively modest growth in 2024, spurred by growing interest in RTD coffee and developments by existing players.
Health concerns could hold back growth of RTD coffee
Consumers who are already a fan of this up-and-coming product see RTD coffee as a special treat they allow themselves occasionally. However, there is a large group of consumers who are not yet frequent buyers of RTD coffee, and who have doubts about the health aspects of RTD coffee consumption.
Launch of high protein products could be interesting route to growth
One route to reach these more health-conscious consumers might be to launch high protein, low sugar variants. RTD coffee is already recognised as containing a substantial amount of dairy and consumers associate dairy with protein.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Netherlands?
- To what extent are health considerations impacting consumption of RTD Coffee in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Netherlands?
- Which are the leading brands in RTD Coffee in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in RTD Coffee in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the Netherlands - Category analysis
KEY DATA FINDINGS
RTD coffee thrives even as volume growth slows
Major players seek new consumption occasions
Arla Foods BV extends Starbucks RTD coffee portfolio
RTD coffee faces robust performance
Health concerns could hold back growth of RTD coffee
Launch of high protein products could be interesting route to growth
Soft Drinks in the Netherlands - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Netherlands
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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