COMPETITIVE LANDSCAPE
Starbucks leads the way
Starbucks is set to be the leading brand in RTD coffee in 2025. Arla holds the licence to market the Starbucks brand in the RTD coffee category in the Netherlands.
Nestlé looking to establish itself in RTD coffee with new Nescafé range
Nestlé was a notable new player in the competitive landscape in RTD coffee in the Netherlands in 2025. The company launched a new range of RTD coffee products under the Nescafé brand made with fresh milk and available in three different flavours: latte, latte caramel and cappuccino.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Netherlands?
- To what extent are health considerations impacting consumption of RTD Coffee in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Netherlands?
- Which are the leading brands in RTD Coffee in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in RTD Coffee in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the Netherlands - Category analysis
KEY DATA FINDINGS
RTD coffee thriving despite price increases
RTD coffee hit by price increases
RTD coffee is hot in the Netherlands
Strong growth expected for RTD coffee
Consumers more aware of sustainability issues around coffee
RTD coffee will grow into a mainstream category if it can reach consumers outside the major urban areas
Starbucks leads the way
Nestlé looking to establish itself in RTD coffee with new Nescafé range
Discounters has significant share in RTD coffee
Convenience retailers focused on building RTD coffee sales
Soft Drinks in the Netherlands - Industry Overview
Soft drinks seeing an upturn
KEY DATA FINDINGS
Weather conditions boost demand, but price rises constrain growth
Shift towards healthier products and marketing tie-ins
Manufacturers need to focus on value
Health and wellness to remain key
Red Bull challenging Coca-Cola for top spot
Coca-Cola holds presence across soft drinks
Smaller local companies benefit from clean, modern design and transparency
Supermarkets dominates distribution of soft drinks
Retail e-commerce proving popular amongst large, busy households
Foodservice vs retail split
Fountain sales in the Netherlands
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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