PROSPECTS AND OPPORTUNITIES
Promising outlook for RTD coffee
Romanian consumers are expected to become increasingly discerning, seeking high-quality, convenient products that align with their dynamic lifestyles. Premium, ready-to-drink coffee beverages that require no preparation will be in high demand.
Innovation and retail channel expansion
Innovation will play a critical role in the increasingly competitive RTD coffee category over the forecast period. Brands will focus on developing new flavours, packaging formats, and ingredients that enhance the quality and appeal of their products.
Sustainability trends in RTD coffee
The health and wellness movement, which is becoming increasingly relevant in Romania, will also influence the RTD coffee sector. Consumers will increasingly favour products that contain healthier, more natural ingredients, and will likely avoid those with high sugar content or artificial additives.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Romania?
- To what extent are health considerations impacting consumption of RTD Coffee in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Romania?
- Which are the leading brands in RTD Coffee in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in RTD Coffee in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Romania - Category analysis
KEY DATA FINDINGS
Strong volume and value performance in 2024
Rising prices for RTD coffee products
Intensifying competition
Promising outlook for RTD coffee
Innovation and retail channel expansion
Sustainability trends in RTD coffee
Soft Drinks in Romania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Romania
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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