PROSPECTS AND OPPORTUNITIES
Little sales growth expected, but opportunities remain
RTD coffee in South Korea is expected to continue to face challenges achieving any notable increase in off-trade volume sales in the forecast period. One of the main factors hampering growth is expected to be the competition from other soft drinks, particularly bottled water, reduced sugar carbonates, and kombucha.
Emphasising functional benefits in RTD coffee
Given the growing consumer focus on health and wellness, there is also an opportunity for RTD coffee brands to innovate by incorporating functional benefits into their products. This could include adding ingredients that enhance mental clarity, improve focus, or support physical performance – elements that would appeal to health-conscious consumers.
Leveraging premium and special edition RTD coffee
In a market in which experience and brand image are increasingly important, there is potential for RTD coffee brands to introduce premium or special edition products. These could be seasonal offerings, collaborations with well-known coffee roasters, or limited-edition flavours that create a sense of exclusivity and urgency.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in South Korea?
- To what extent are health considerations impacting consumption of RTD Coffee in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in South Korea?
- Which are the leading brands in RTD Coffee in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in RTD Coffee in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in South Korea - Category analysis
KEY DATA FINDINGS
Declining demand amidst rising preference for experience-oriented coffee consumption
Brand loyalty drives sales for leading franchises
Importance of convenience stores as a distribution channel
Little sales growth expected, but opportunities remain
Emphasising functional benefits in RTD coffee
Leveraging premium and special edition RTD coffee
Soft Drinks in South Korea - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Korea
Trends
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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