COMPETITIVE LANDSCAPE
Hell Energy SK sro retains leadership by leveraging cross-category strength
Hell Energy SK sro was the leading company in RTD coffee in 2025. The company capitalised heavily on the strength of its energy drink franchise, using the same powerful distribution infrastructure, brand recognition and shelf visibility to support its chilled coffee range.
Rajo (Meggle Slovakia) drives growth with milk-based café-style innovation
Rajo AS, which is transitioning to the Meggle Slovakia identity, was the most dynamic company overall in 2025 in absolute terms. The rebranding underscored the company’s place within a larger international dairy group, but its local RTD coffee portfolio remained stable and highly relevant to Slovak tastes.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Slovakia?
- To what extent are health considerations impacting consumption of RTD Coffee in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Slovakia?
- Which are the leading brands in RTD Coffee in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in RTD Coffee in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Slovakia - Category analysis
KEY DATA FINDINGS
RTD coffee struggles as sugar tax, soaring input costs and fierce competition bite in 2025
RTD coffee demand falls as sugar tax and high coffee prices push up unit costs
RTD coffee remains the most dynamic format within its tiny segment, but still lags energy drinks
RTD coffee set to return to growth as mobility, convenience and premiumisation trends strengthen
Foodservice recovery, innovation and digital channels will shape category dynamics
Tougher VAT regime and scrutiny of energy drinks create both headwinds and opportunities
Hell Energy SK sro retains leadership by leveraging cross-category strength
Rajo (Meggle Slovakia) drives growth with milk-based café-style innovation
Supermarkets remain the main gateway to chilled coffee
Discounters gain momentum as private label and sharp pricing win over cautious shoppers
Soft Drinks in Slovakia - Industry Overview
Soft drinks struggle under taxation pressure and subdued consumer sentiment
KEY DATA FINDINGS
Health-driven reformulation gains visibility but is constrained by uniform taxation
Rising competition from non-alcoholic beer limits soft drinks recovery
Energy drinks remain resilient despite economic pressure and rising competition
Soft drinks to face constrained volume recovery amid intensifying cross-category competition
Premiumisation to accelerate as consumers seek healthier and cleaner formulations
Heightened legislative pressure to reshape category dynamics and pricing strategies
Coca-Cola HBC Slovakia maintains leadership but diversifies focus amid category stagnation
Mineralne Vody advances rapidly as bottled water outperforms taxed categories
Supermarkets strengthen their role as consumers prioritise convenience and promotions
Discounters emerge as the strongest offline growth driver while e-commerce accelerates
Foodservice vs retail split
Fountain sales in Slovakia
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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