COMPETITIVE LANDSCAPE
Rauch leads through Cafe Mio
Rauch Fruchtsäfte G was the leading company in 2025 in RTD Coffee, supported by the strong market presence of its Rauch Cafe Mio brand. The brand benefits from wide distribution across supermarkets, forecourt retailers and convenience stores, ensuring strong availability throughout the country.
Hell Energy makes gains in RTD coffee in 2025
Hell Energy Drink achieved strong growth among companies in RTD coffee in 2025, driven by the success of its Energy Coffee line, which leverages the company’s strong brand recognition and affordability. Active marketing support, influencer partnerships and sponsorships help raise awareness, while a range of flavours, including lactose-free variants, give consumers room to experiment.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Bulgaria?
- To what extent are health considerations impacting consumption of RTD Coffee in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Bulgaria?
- Which are the leading brands in RTD Coffee in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in RTD Coffee in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Bulgaria - Category analysis
KEY DATA FINDINGS
Convenient caffeine formats lift RTD coffee sales
Hectic lifestyles and convenience demand ensure continued volume growth
Innovation and visibility support sales
Evolving demand ensures further growth for RTD coffee
Foodservice development and energy drinks represent challenges to RTD coffee
Progress to be shaped by environmental and health concerns
Rauch leads through Cafe Mio
Hell Energy makes gains in RTD coffee in 2025
Supermarkets and forecourts hold greatest distribution share
Discounters continues to expand through Lidl
Soft Drinks in Bulgaria - Industry Overview
Hot weather, cost pressures and regulation reshape soft drinks demand
KEY DATA FINDINGS
Hot summer supports volume sales in soft drinks
Energy drinks drives overall growth despite consumer cost consciousness
Functional trend accelerates
Sugar tax may curb volume growth for some soft drinks
Warm weather and tourism will ensure future growth
Demand for better quality to push premiumisation
Coca-Cola maintains lead of overall soft drinks in 2025
Amata rises fastest among companies
Small local grocers leads distribution, while discounters posts fastest growth
Foodservice suffers as government ends post-pandemic support
Fountain sales in Bulgaria
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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