PROSPECTS AND OPPORTUNITIES
Growth is driven by promotional activities and convenience
Over the forecast period, awareness of RTD coffee will increase, driven by stronger promotional efforts and marketing activities. This rise in awareness aligns with the growing demand for convenience and the continued popularity of iced coffee, both in retail outlets and coffee shops.
Price points will increasingly limit the audience for RTD coffee
As prices for RTD coffee continue to rise, positioning it among the highest-priced categories within the soft drink landscape, the product remains primarily targeted at higher-income consumers. These consumers can afford what is increasingly seen as a premium, or even luxury, beverage.
A variety of flavours and innovations are set to launch on the landscape
RTD coffee is set to drive growth through new product innovations, with Nestlé leading the way with its flagship brand, Nescafé. Products will offer fusion flavours, giving consumers more diverse options that is aligned with options found in speciality coffee shops.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Egypt?
- To what extent are health considerations impacting consumption of RTD Coffee in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Egypt?
- Which are the leading brands in RTD Coffee in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in RTD Coffee in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Egypt - Category analysis
KEY DATA FINDINGS
RTD coffee records strong off-trade growth, bolstered by warm weather
Nestlé leads, offering popular flavours in its on-the-go collection
Prices continue to rise for RTD coffee as convenience drives demand
Growth is driven by promotional activities and convenience
Price points will increasingly limit the audience for RTD coffee
A variety of flavours and innovations are set to launch on the landscape
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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