COMPETITIVE LANDSCAPE
Nestlé SA continues to lead RTD coffee
Nestlé SA continues to lead the RTD coffee category in Egypt through its flagship Nescafé brand, leveraging strong brand equity, wide distribution, and impactful marketing campaigns tailored to young, urban consumers. The company’s focus on convenient pack sizes, visible shelf presence, and heavy activation in the modern trade has made Nescafé the go-to choice for on-the-go coffee occasions.
Nescafé embraces experiential marketing
Nescafé has developed a booth for its merchandise at the Hub, allowing consumers to discover all flavours and buy customised shirts and other products. In addition, the company created a major campaign with football superstars in Egypt to grow awareness over its products.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Egypt?
- To what extent are health considerations impacting consumption of RTD Coffee in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Egypt?
- Which are the leading brands in RTD Coffee in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in RTD Coffee in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Egypt - Category analysis
KEY DATA FINDINGS
Heavy marketing investment supports sales
RTD coffee grows well from low base
Seasonal weather shapes demand patterns
RTD coffee is expected to grow steadily
Prices could limit appeal to high-income groups
Innovations and new flavours are expected to surge
Nestlé SA continues to lead RTD coffee
Nescafé embraces experiential marketing
Modern retailers lead distribution of RTD Coffee
Third-party delivery apps drive retail e-commerce
Soft Drinks in Egypt - Industry Overview
Soft drinks posts a healthy performance
KEY DATA FINDINGS
Soft drinks consumption rises at considerable pace
Health and wellness nurtures the premiumisation trend
Egypt’s increasing population to drive volume growth
Health-led developments will evolve to entice consumers
Innovation in flavour combinations and packaging
PepsiCo Inc maintains leading position
New player V7 Benefits LLC achieves strong position
Small local grocers and forecourt retailers are key channels
Retail e-commerce is a key channel
Foodservice vs retail split
Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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