COMPETITIVE LANDSCAPE
Tine SA strengthens its leadership through portfolio expansion and sustained product innovation
Domestic player Tine SA remained the leading company in RTD coffee in Norway in 2025, further increasing its share and consolidating its dominance in the category. The company’s leadership is due to its extensive Tine Iskaffe and Tine Iskaffe Zero ranges, which span a wide variety of flavour profiles and formulations, including Original Cappuccino, Cappuccino Sugar-Free, Original Mocha, Mocha Sugar-Free, Latte Sugar-Free, Double Latte, Protein Latte Sugar-Free, Salty Caramel Sugar-Free, Gusto Pumpkin Spice, Gusto Vanilla Sugar-Free, and Brazilian-style Gosto.
Plant-based innovative drives growth for Oatly Norway AS in RTD coffee
While Tine SA recorded the strongest uplift in share in 2025, Oatly Norway AS achieved a dynamic performance with the highest off-trade volume growth, posting a double-digit increase through its Oatly Cold Brew Latte brand. A key emerging trend expected to continue gaining momentum is plant-based RTD coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Norway?
- To what extent are health considerations impacting consumption of RTD Coffee in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Norway?
- Which are the leading brands in RTD Coffee in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in RTD Coffee in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Norway - Category analysis
KEY DATA FINDINGS
Convenience and flavour innovations drive growth for RTD coffee in Norway in 2025
Double-digit volume growth as RTD coffee captures the attention of Gen Z consumers
Price sensitivity leads some consumers to trade down to private label options
Health-driven moderation tempers growth potential but RTD coffee remains a popular convenience choice
Innovation centred on functionality and cleaner formulations is set to drive growth for RTD coffee
Proposed restrictions on marketing to children may intensify scrutiny of RTD coffee
Tine SA strengthens its leadership through portfolio expansion and sustained product innovation
Plant-based innovative drives growth for Oatly Norway AS in RTD coffee
Discounters remains the primary distribution channel for RTD coffee, despite a slight decline in share
On-the-go lifestyle trends lead convenience stores to drive dynamic growth in RTD coffee
Soft Drinks in Norway - Industry Overview
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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