PROSPECTS AND OPPORTUNITIES
Improved placement and visibility could drive sales growth
Strategic improvements in RTD coffee placement and visibility present a promising opportunity for growth within the category. Expanding distribution to include vending machines and high-traffic areas such as cash registers in supermarkets and convenience stores could boost consumer awareness and trial.
Indulgent flavour profiles and packaging innovation to attract consumers
RTD coffee could benefit significantly from the introduction of indulgent flavour variants that cater to consumers seeking sweet and satisfying treats. Flavours inspired by chocolate confectionery or international trends could enhance the appeal of RTD coffee, particularly if combined with attractive packaging that visually highlights indulgence and premium quality.
Health-conscious and functional options to tap into new consumer groups
As health awareness continues to grow among Costa Rican consumers, there is significant potential for RTD coffee products that offer better-for-you alternatives. Options such as unsweetened cold brews or beverages infused with functional ingredients like vitamins, antioxidants, or plant-based adaptogens could appeal to higher-income consumers who are discerning about the nutritional profile of their beverages.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Costa Rica?
- To what extent are health considerations impacting consumption of RTD Coffee in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Costa Rica?
- Which are the leading brands in RTD Coffee in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in RTD Coffee in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Costa Rica - Category analysis
KEY DATA FINDINGS
Energy drinks and carbonated beverages compete for caffeine-seeking consumers
Emerging market visibility with Dos Pinos’ entry into RTD coffee
Widespread availability of fresh hot coffee challenges RTD coffee growth
Improved placement and visibility could drive sales growth
Indulgent flavour profiles and packaging innovation to attract consumers
Health-conscious and functional options to tap into new consumer groups
Soft Drinks in Costa Rica - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!