COMPETITIVE LANDSCAPE
Arla remains on top with ongoing investment in new product development
Arla Foods AB remained the leading company in RTD coffee in Sweden in 2025. The company offers two brands in the category, Starbucks, which leads RTD coffee sales, and Arla.
Leading local coffee company making its mark in RTD coffee
Löfbergs Lila AB was the most dynamic company in Sweden’s RTD coffee market in 2025. This local company has been growing rapidly from a small base, with it operating in RTD coffee under its Löfbergs brand.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Sweden?
- To what extent are health considerations impacting consumption of RTD Coffee in Sweden?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Sweden?
- Which are the leading brands in RTD Coffee in Sweden?
- What potential exists for multinational or domestic soft drinks companies to expand in Sweden?
- How are products distributed in RTD Coffee in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Sweden - Category analysis
KEY DATA FINDINGS
RTD coffee still thriving despite rising prices
RTD coffee sees strong growth despite price increases
RTD coffee remains a niche area due to preference for hot coffee
Global iced coffee trend should benefit the market
Introducing shelf stable products could be key to expansion
Healthier options likely to appear in the market
Arla remains on top with ongoing investment in new product development
Leading local coffee company making its mark in RTD coffee
Supermarkets lead sales
Discounters benefiting from challenging economic climate
Soft Drinks in Sweden - Industry Overview
Soft drinks sees a more favourable performance in 2025
KEY DATA FINDINGS
Functional soft drinks prove popular in 2025
Reducing sugar intake a pressing concern for Swedes
Products with a clear health and wellness positioning find favour
Consumer preferences evolving with juice losing favour while demand for energy drinks rises
New flavours present opportunities for differentiation
Digital marketing and social media could be key to growth
Coca-Cola continues to invest heavily in new product development and marketing
Löfbergs riding the wave of success in RTD coffee
Supermarkets lead retail sales as on-trade sales continue to recover
Discounters winning over price-sensitive shoppers
Fountain sales in Sweden
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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