COMPETITIVE LANDSCAPE
Starbucks is the only active brand
Société Labidi Viandes, the importer of Starbucks RTD coffee, was the leader and only player operating in the category in 2025. Starbucks is mainly sold in hypermarkets and a few forecourt retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Tunisia?
- To what extent are health considerations impacting consumption of RTD Coffee in Tunisia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Tunisia?
- Which are the leading brands in RTD Coffee in Tunisia?
- What potential exists for multinational or domestic soft drinks companies to expand in Tunisia?
- How are products distributed in RTD Coffee in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Tunisia - Category analysis
KEY DATA FINDINGS
Weak demand due to high prices, low awareness, and restricted distribution
RTD remains a niche product for higher-income consumers
Segafredo RTD coffee: A market exit
Downward trend set to continue
Continued focus on basic products
Development of healthier options unlikely
Starbucks is the only active brand
Hypermarkets lead, targeting upper-income consumers
Expansion of retail e-commerce, offering niche products such as RTD coffee
Soft Drinks in Tunisia - Industry Overview
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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