COMPETITIVE LANDSCAPE
Private label retains lead
The private label segment gained the lead in RTD coffee in 2024 and is set to retain it in 2025 despite seeing some loss in volume share. Price is an important factor in purchasing decisions, and private label products are widely seen as providing a good value for money option.
Nestlé performing well
Nestlé SA, meanwhile, is expected to be the most dynamic major player in RTD coffee overall in 2025. The launch of Nescafé Latte in 2023 has been consolidated and has helped to grow sales.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Portugal?
- To what extent are health considerations impacting consumption of RTD Coffee in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Portugal?
- Which are the leading brands in RTD Coffee in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in RTD Coffee in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Portugal - Category analysis
KEY DATA FINDINGS
RTD coffee can build on strong tradition of coffee consumption
Category sales are growing, driven by convenience
Gaining presence on shelves
Focus on convenience and functionality will be key drivers of the category
Innovation and increased per capita consumption are fundamental for the development of the category.
Sustainable new packaging will be important for attracting new consumers
Private label retains lead
Nestlé performing well
Supermarkets provide choice, accessibility and competitive pricing
Online sales on the rise for RTD coffee in Portugal
Soft Drinks in Portugal - Industry Overview
Soft drinks growing despite challenges
KEY DATA FINDINGS
Pressure on household budgets
Increasing focus on health
Further growth anticipated
Local production becoming important
Sustainability to remain a strong trend, while AI will drive new developments
Leading player offers broad brand portfolio
Red Bull expanding rapidly, while new brands target areas with strong growth potential
Supermarkets offers convenience and competitive pricing
Digital technology playing growing role in retail
Foodservice vs retail split
Fountain sales in Portugal
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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