PROSPECTS AND OPPORTUNITIES
High growth potential with opportunity for new product developments
RTD coffee is a fashionable product in Portugal, and the potential for growth over the forecast period is high. Innovation will lead to experimentation and RTD coffee is set to gain ground over the next five years.
Convenience will drive sales throughout the forecast period
As consumers have busy routines, time constraints have made convenience more important than ever, driving increased demand for RTD coffee. These products align with the demand for on-the-go options that save time on drink preparation.
Investing in communication to target Generation Z consumers
As RTD coffee continues to appeal to younger, Generation Z consumers, companies like Delta and Nestlé will heavily focus on communication and visibility strategies to build brand awareness and attract future coffee drinkers. Both brands will invest in targeted social media campaigns and in-store visibility efforts to engage with their audience more directly.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Portugal?
- To what extent are health considerations impacting consumption of RTD Coffee in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Portugal?
- Which are the leading brands in RTD Coffee in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in RTD Coffee in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Portugal - Category analysis
KEY DATA FINDINGS
Convenience and functional benefits drive growth for RTD coffee
Private label continues to grow, being leaders in retail volume sales
Innovation is high as brands look to gain ground against private label goods
High growth potential with opportunity for new product developments
Convenience will drive sales throughout the forecast period
Investing in communication to target Generation Z consumers
Soft Drinks in Portugal - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Portugal
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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