PROSPECTS AND OPPORTUNITIES
RTD coffee set to maintain healthy growth, especially on-trade
Over the forecast period, both on-trade and off-trade sales of RTD coffee are expected to experience growth in both volume and current value terms in Vietnam. On-trade sales are expected to see a particularly strong increase from a low base, due to increased consumption outside the home, and the rising number of tourists.
Competition from other types of coffee expected in the future
Over the forecast period, RTD coffee is expected to keep facing the launch of innovative non-RTD coffee products. For instance, Mirabi Coffee introduced the Pure Mirabi Espresso coffee in capsule format at the very end of 2023.
Key players will focus on product innovation to generate interest
As previously mentioned, even if they come at a slightly higher price, Vietnamese consumers are known for their willingness to try new products with a better taste, or healthier options. This, together with more intense competition from outside of soft drinks, means companies will have to continue to prioritise product innovation to attract more customers and increase their sales in the future.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Vietnam?
- To what extent are health considerations impacting consumption of RTD Coffee in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Vietnam?
- Which are the leading brands in RTD Coffee in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in RTD Coffee in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Vietnam - Category analysis
KEY DATA FINDINGS
RTD coffee experiences growth as the number of tourists increases
Product innovation continues with new Nescafé launch
RTD coffee faces competition from innovative non-RTD coffee products
RTD coffee set to maintain healthy growth, especially on-trade
Competition from other types of coffee expected in the future
Key players will focus on product innovation to generate interest
Soft Drinks in Vietnam - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Vietnam
Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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