PROSPECTS AND OPPORTUNITIES
The introduction of health-oriented RTD coffee and flavour innovations will drive growth
Manufacturers of RTD coffee have been actively responding to the consumer trend towards healthier beverages, and the number of products with improved ingredients formulae (e.g.
RTD coffee expected to see further segmentation, driven by diverse consumer demand
The rapid expansion of specialist coffee and tea shops in China has led to increasing acceptance and more frequent consumption of coffee across various age groups in China. The expansion of the consumer base and the diversification of demands have opened up new opportunities for innovation in RTD coffee.
Omnichannel strategy key for both leading and emerging brands
In 2024, over 90% of off-trade volume sales of RTD coffee are expected to come from offline channels. Building offline channels usually requires a strong sales network, solid relationships with distributors/wholesalers, a professional sales team, and financial support.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in China?
- To what extent are health considerations impacting consumption of RTD Coffee in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in China?
- Which are the leading brands in RTD Coffee in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in RTD Coffee in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in China - Category analysis
KEY DATA FINDINGS
Changes in consumer preference and competition weaken demand for RTD coffee
More players launch RTD coffee for portfolio diversification
Packaging diversification supports a wide range of consumption scenarios in a highly competitive market
The introduction of health-oriented RTD coffee and flavour innovations will drive growth
RTD coffee expected to see further segmentation, driven by diverse consumer demand
Omnichannel strategy key for both leading and emerging brands
Soft Drinks in China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in China
Trends
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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