COMPETITIVE LANDSCAPE
Nestlé (China) Ltd retains lead through regular new flavour extensions and formats
Product innovation and diversity is one of the major reasons that Nestlé (China) Ltd has maintained its leadership of the Chinese RTD coffee category. It has been consistently launching new flavours and product formats that cater to evolving consumer tastes (health, variety, convenience).
Starbucks harnesses local culture to ensure relevancy
Starbucks managed by Tingyi (Cayman Islands) Holdings Corp in China, has consistently introduced new flavours and product lines that cater to local tastes and health trends. The launch of its tea-coffee series, combining premium Chinese teas (like Jasmine from Guangxi and Tieguanyin from Anxi) with coffee, resonated with the local consumer desire for novel yet familiar flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in China?
- To what extent are health considerations impacting consumption of RTD Coffee in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in China?
- Which are the leading brands in RTD Coffee in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in RTD Coffee in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in China - Category analysis
KEY DATA FINDINGS
Growing appeal of RTD coffee
Healthier lines attract consumers
Rapid rise in coffee culture supports consumer interest
Sophisticated products will deliver healthier offerings
Technologies will enhance flavours, quality and traceability
Players to roll out sustainable packaging solutions
Nestlé (China) Ltd retains lead through regular new flavour extensions and formats
Starbucks harnesses local culture to ensure relevancy
Small local grocers offer key benefits to RTD coffee brands
Retail e-commerce draws in consumers with quick delivery and competitive prices
Soft Drinks in China - Industry Overview
Relatively bright performance for soft drinks
KEY DATA FINDINGS
Health factors bear heavy influence on soft drinks
Consumers are willing to pay for convenience and instant delivery
Local cultural traditions increasingly shape product developments
Stable outlook for soft drinks
Players will capitalise on more discerning tastes
High growth of reduced-sugar RTD tea will continue
Nongfu Spring Co Ltd strengthens position with growth in RTD tea
Domestic companies gain traction in highly competitive landscape
Soft drinks is heavily reliant on the traditional channel
Rising expectations over convenience and immediacy
Foodservice vs retail split
Fountain sales in China
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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