COMPETITIVE LANDSCAPE
Boss stays out in front despite new entrants looking to shake up competitive landscape
Frucor Suntory is set to continue to lead Australia’s RTD coffee segment in 2025 through its flagship brand, Boss Coffee, which has maintained strong momentum by combining Japanese-style authenticity with innovation. Boss appeals to consumers seeking bold flavour and convenience, offering a premium caffeine experience tailored to busy lifestyles.
First Press Coffee extends offer
First Press Coffee has looked to build on the success of its cold drip coffee range, with the brand introducing a 1-litre dairy iced coffee format, blending high-caffeine cold drip concentrate with full-fat milk. This new offering delivers a barista-quality experience tailored for busy, on-the-go consumers seeking both strength and flavour.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Australia?
- To what extent are health considerations impacting consumption of RTD Coffee in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Australia?
- Which are the leading brands in RTD Coffee in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in RTD Coffee in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Australia - Category analysis
KEY DATA FINDINGS
RTD coffee providing flexible caffeine consumption
Younger demographics play key role in growth
RTD coffee maintaining strong growth driven by new brands and products entering the market
Consumer demand for flexible beverage choice to support growth of RTD coffee
RTD coffee to face challenge from multitude of rival coffee beverage options
Sustainability to remain in focus in terms of ethical sourcing and environmentally friendly packaging
Boss stays out in front despite new entrants looking to shake up competitive landscape
First Press Coffee extends offer
Supermarkets one of the key channels for growth of RTD coffee
Important channel for the promotion of new products
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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