COMPETITIVE LANDSCAPE
Imported Asian brands lead the category due to limited local investment and niche availability
Imported Asian brands remain the main suppliers sustaining the RTD Coffee offer in Peru, with their presence concentrated primarily in specialty Asian stores. These products, mostly sourced from China, dominate the category due to the absence of local innovation and the lack of meaningful participation from major beverage companies.
No company stands out as the most dynamic player in 2025
There is no company that can be identified as the most dynamic in RTD Coffee in 2025, as the category lacks meaningful competitive activity and shows no notable expansion efforts by any player.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Peru?
- To what extent are health considerations impacting consumption of RTD Coffee in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Peru?
- Which are the leading brands in RTD Coffee in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in RTD Coffee in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Peru - Category analysis
KEY DATA FINDINGS
RTD coffee continues to lose relevance as consumers favour more dynamic beverage categories
Retail volume sales of RTD coffee decrease in 2025 amid low investment and limited availability
Retail volume sales of RTD coffee are expected to fall over the forecast period as investment remains limited
Cold brew offers a niche growth opportunity through the on-trade and premium positioning
Low health concern over caffeine consumption limits RTD coffee’s competitive edge
Imported Asian brands lead the category due to limited local investment and niche availability
No company stands out as the most dynamic player in 2025
Asian specialty stores lead distribution as RTD coffee remains niche and lacks mainstream presence
Asian specialty stores are also the most dynamic channel as other formats show minimal participation
Soft Drinks in Peru - Industry Overview
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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