PROSPECTS AND OPPORTUNITIES
Cold brew growing in the on-trade
Cold brew coffee is expected to continue gaining traction, especially in speciality coffee shops. This coffee preparation, which involves brewing coffee at cold temperatures for an extended period, has become increasingly popular due to its suitability for warmer climates and its versatility in combinations with milk or juices.
Cold instant coffee consumption grows thanks to companies' promotion
The consumption of cold instant coffee has grown significantly in 2024, driven by the promotional efforts of coffee companies. Following the trend set in 2023, when high temperatures and a recessionary environment reduced demand for hot beverages, companies have been actively encouraging consumers to enjoy coffee in a cold format, typically served with ice.
Caffeine consumption grows faster in other soft drinks categories
RTD coffee faces a challenging outlook, largely due to its limited presence in the market and the increasing competition from other soft drink categories. The demand for caffeine is growing rapidly in segments such as energy drinks, which dominate the market in terms of advertising and distribution.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Peru?
- To what extent are health considerations impacting consumption of RTD Coffee in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Peru?
- Which are the leading brands in RTD Coffee in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in RTD Coffee in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Peru - Category analysis
KEY DATA FINDINGS
Category continues to decline compared to increased consumption of soft drinks
Lack of awareness hinders investment in developing the category
Asian speciality stores remain the dominant sales channel for RTD coffee
Cold brew growing in the on-trade
Cold instant coffee consumption grows thanks to companies' promotion
Caffeine consumption grows faster in other soft drinks categories
Soft Drinks in Peru - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Peru
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!