PROSPECTS AND OPPORTUNITIES
Volume sales expected to recover over the forecast period
Off-trade volume sales are expected to recover in RTD coffee over the forecast period, although sales may still be somewhat suppressed by high unit prices in relation to high costs for raw ingredients and packaging. It is noted that RTD coffee tends to cater to a Millennial audience of consumers, who are typically willing to try and invest in new and trendy products and flavour experiences.
New player investment could help to revitalise the category
RTD coffee also needs to attract new players to support further developments over the forecast period. Indeed, the category is fairly consolidated and remains somewhat of a niche, despite such products becoming more popular over time.
Cold brew coffee options suffer from high unit prices
Another path to growth for RTD coffee could be found in the growing trend towards cold brew coffee, which emerged towards the end of the review period. For example, Coffee Ride is a cold brew coffee brand that is distributed by Alterfood.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in France?
- To what extent are health considerations impacting consumption of RTD Coffee in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in France?
- Which are the leading brands in RTD Coffee in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in RTD Coffee in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in France - Category analysis
KEY DATA FINDINGS
RTD coffee struggles due to soaring prices in ingredients and packaging costs
Negligible on-trade presence further suppresses potential sales
Starbucks maintains its strong lead thanks to wide portfolio and well-known name
Volume sales expected to recover over the forecast period
New player investment could help to revitalise the category
Cold brew coffee options suffer from high unit prices
Soft Drinks in France - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in France
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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