PROSPECTS AND OPPORTUNITIES
RTD coffee set for continued growth with new flavours and brand innovations
The RTD coffee market in Indonesia is expected to maintain its positive growth trajectory over the forecast period, although the rate of expansion is projected to slow slightly compared to recent years. This growth will continue to be fuelled by an expanding consumer base, especially among younger generations like Gen Z and Millennials.
Cheap coffee from street stalls could pose competition to premium RTD coffee
The growing popularity of cheap coffee sold by street stalls and kiosks in Indonesia will present a potential challenge to the expansion of RTD coffee over the forecast period, particularly for premium-priced products like Kopiko 78, Good Day, and Nescafe, priced above IDR5,000 per bottle. However, more economical RTD coffee brands such as Golda and ABC Susu, priced around IDR3,500 per bottle, are likely to remain competitive, as their prices are still on par with or even lower than those offered by street vendors.
PET bottles will remain popular, while cup packaging will gain ground
PET bottles are expected to remain the dominant packaging choice in Indonesia's RTD coffee market due to their long-standing presence and practical benefits. Their convenience, portability, and resealability make them ideal for on-the-go consumption, offering significant advantages over carton or metal can packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Indonesia?
- To what extent are health considerations impacting consumption of RTD Coffee in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Indonesia?
- Which are the leading brands in RTD Coffee in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in RTD Coffee in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Indonesia - Category analysis
KEY DATA FINDINGS
Another good year for RTD coffee, driven by lifestyle factors and affordability
Local companies continue to lead the market
RTD coffee brands tackle price increases with strategic packaging and promotions
RTD coffee set for continued growth with new flavours and brand innovations
Cheap coffee from street stalls could pose competition to premium RTD coffee
PET bottles will remain popular, while cup packaging will gain ground
Soft Drinks in Indonesia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Indonesia
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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