COMPETITIVE LANDSCAPE
Nestlé leads RTD coffee, overcoming challenges with product and retail strategy
In 2025, Nestlé (M) Bhd successfully maintained its dominance in RTD coffee in Malaysia in off-trade volume terms, and saw the highest sales growth. Its stable share was ensured by strategic product initiatives, including the revamp of Nescafé Iced packaging, and the introduction of a new Caramel flavour in November 2024, both of which contributed to the company's growth in 2025.
Extensive distribution and diverse variants drive growth for Etika Beverages
Etika Beverages Sdn Bhd (PepsiCo) also saw growth within RTD coffee in Malaysia in off-trade volume terms in 2025. This was driven by the company's robust engagement with a wide array of grocery retailers, including convenience stores, forecourt retailers, and supermarkets, alongside extensive distribution through vending machines and retail e-commerce platforms.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Malaysia?
- To what extent are health considerations impacting consumption of RTD Coffee in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Malaysia?
- Which are the leading brands in RTD Coffee in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in RTD Coffee in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Malaysia - Category analysis
KEY DATA FINDINGS
Convenience and product launches drive growth
RTD coffee sees low growth amidst rising costs, thanks to on-the-go convenience
New product innovations sustain demand in RTD coffee in Malaysia
Off-trade growth to be driven by continuous product innovation and partnerships
Imported brands set to diversify the category with unique flavours and strategic distribution
Sugar tax pressures likely to encourage RTD coffee manufacturers to reformulate
Nestlé leads RTD coffee, overcoming challenges with product and retail strategy
Extensive distribution and diverse variants drive growth for Etika Beverages
Small local grocers leads distribution despite growing competition
Vending and e-commerce are dynamic channels, driven by convenience and value
Soft Drinks in Malaysia - Industry Overview
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!