PROSPECTS AND OPPORTUNITIES
New entrants may add dynamism yet saturate the competitive landscape of RTD coffee
RTD coffee in Malaysia is projected to see positive off- and on-trade volume and value (constant 2024 prices) growth over the forecast period, with retail seeing faster increases than foodservice. The category is expected to draw dynamism from new entrants.
New product developments to continue to spark excitement among consumers
Key players in the category are expected to continually engage in new product developments, in order to align with ongoing trends and consumer preferences to remain competitive. Thus, novelties are likely to follow the key releases at the end of the review period to add excitement to RTD coffee.
Etika Beverages at the forefront of a focus on convenience distribution and marketing
Strong collaboration with chained convenience retailers in Malaysia is expected as players try to drive sales and growth and build company/brand shares. For instance, Etika Beverages collaborated with Mynews to give away free Wonda Coffee Kluang Edition products to celebrate the new launch and the “Wira Wonda Kita” (“Our Wonda Hero”) programme.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Malaysia?
- To what extent are health considerations impacting consumption of RTD Coffee in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Malaysia?
- Which are the leading brands in RTD Coffee in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in RTD Coffee in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Malaysia - Category analysis
KEY DATA FINDINGS
Greater appreciation of quality and taste in coffee limits RTD coffee’s volume growth potential
Packaging refreshes, product reformulation and unique marketing campaigns keep consumers engaged
Digital marketing is key to consumer engagement and audience reach
New entrants may add dynamism yet saturate the competitive landscape of RTD coffee
New product developments to continue to spark excitement among consumers
Etika Beverages at the forefront of a focus on convenience distribution and marketing
Soft Drinks in Malaysia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Malaysia
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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