In 2025, Greek cafés and bars struggled with rising coffee prices due to higher operating costs, higher salaries, and spikes in the prices of Robusta and Arabica beans. Operators raised menu prices, leading to fewer transactions as consumers shifted to drinking coffee at home. Bar sales dropped, while specialist coffee shops expanded their outlet network but faced intense competition and frequent closures. Bakery chains like Gregory's Microgevmata expanded their coffee offerings, increasing riva

Cafés/bars in Ukraine saw double-digit foodservice value growth in 2025, largely driven by inflation rather than real demand, while structural pressures such as labour shortages and reduced transaction volumes persisted. Juice/smoothie bars, hybrid café-bar formats, and economy-focused chains like Bilyy Nalyv and Pyana Vyshnya gained traction by aligning with shifting consumer preferences for health, affordability, and flexible experiences. Delivery, takeaway, and automation were increasingly ce

In 2025, cafés/bars in Turkey remained resilient despite inflationary pressures, with diners prioritising social interaction, convenience, and affordable indulgence. Current trends show strong growth in premium coffee, artisanal beverages, and takeaway-friendly products, with chains like Coffy and Starbucks expanding through digital ordering, delivery, and loyalty programmes. Independents retained a leading share, leveraging authenticity, localised concepts, and flexible menus to attract both re

Cafés/bars recorded value growth in 2025 as coffee remained central to daily routines and social life, with many consumers willing to pay premium prices despite rising costs. The market exceeded 3,500 outlets, supported by both expanding chains and quality-focused independents offering specialty drinks and experiential spaces. Specialist coffee chains performed well, reflecting demand for reliable quality and convenience, while operators that prioritised fast service and value were best position

Prevailing economic uncertainty had a negative impact on cafés/bars in 2025, with consumers exercising caution in their discretionary spending. New alcohol limits and controls for youths also had a big negative impact on sales, especially for bars and late-night venues. Operators focused on increasing eat in sales, while also supporting the growing demand for takeaway solutions.

Cafés/bars faced a difficult year in 2025, with value sales falling as consumers continued to limit discretionary spending amid a weak economy. While the category benefited from a post-pandemic rebound earlier in the review period, momentum faded as unemployment remained high and households prioritised saving over eating and drinking out. At the same time, longer-term changes in attitudes to alcohol consumption continued to dampen demand in bars/pubs, further dragging on overall cafés/bars perfo

Cafés/bars remained under pressure in 2025 as the Israel-Hamas war kept consumers away from outlets, forcing widespread closures. In addition to security concerns, economic uncertainty and increased costs were key challenges for players.

Cafés/bars in Norway saw positive growth in outlet numbers, transactions and value sales in 2025. The fastest-growth rates were derived from juice/smoothie bars and specialist coffee and tea shops, rather than the biggest, maturer categories, cafés and bars/pubs. Value for money remained a key preoccupation among consumers amid the development of healthier and more premium products and consumption habits. To remain competitive, key players are investing in personalisation, loyalty programmes, sp

Cafés/bars saw a mixed performance in Taiwan in 2025. Many younger consumers continued to pursue the healthier lifestyles that they adopted during the COVID-19 pandemic, which suppressed sales through bars. At the same time, specialist coffee and tea shops and some independent cafés continued to expand through the diversification of menus and a focus on healthier meals.

In 2025, cafés/bars in Hungary, particularly in Budapest, continues to grow by blending historic grandeur with modern innovation and a growing emphasis on natural wines, craft beer and specialised coffee. That being said, traditional bars in local neighbourhoods are finding it difficult to survive.

 Cafés/bars experience steady growth in Morocco in 2025. Factors at play include a record-setting tourism boom, evolving local urban lifestyles and a shift toward modern, digitalised service formats. However, high wholesale prices for coffee impact profit margins, through higher costs and reduced consumer spending.

Cafés and bars in Slovakia experienced a challenging yet relatively stable year in 2025. While value sales increased slightly, growth was driven primarily by price increases rather than stronger consumer demand. Operators had to adapt to rising operating costs, weaker consumer confidence and new legislative pressures. Promotions, bundled offers and menu adjustments helped maintain customer visits, while cafés in particular benefited from their role as social meeting places and informal workspace

Cafés/bars in Nigeria in 2025 were influenced by inflation-driven price increases alongside resilient demand for social drinking occasions. Transaction volumes were supported by a strong nightlife culture, a growing young adult population and frequent social gatherings, particularly in urban centres. Value-for-money preferences shaped alcohol consumption, while independent operators dominated due to their affordability and wide reach. Looking ahead, demand will be influenced by urbanisation, con

Cafés/bars in the Philippines continued to perform well in 2025 with ongoing expansion in terms of outlets, improving economic conditions and growing consumer confidence in out-of-home consumption seeing faster increases in transactions and foodservice value sales, compared with 2024. The growing coffee culture in the country remains a pivotal growth driver, informing brand and outlet expansion, format development, products and services and marketing and community initiatives. The category is po

In 2025, Spain’s cafés/bars recorded positive value growth even as total outlets fell. Growth was driven by specialty beverages, innovative menus, and experiential offerings such as tastings, workshops, and live events. Delivery, drive-through formats, and social media engagement further boosted convenience and customer reach, while health, wellness, sustainability, and local ingredients shaped menu innovation. Both chains and independent operators benefited, with chains expanding strategically

Cafés/bars saw stagnant value sales in 2025 as inflation and high living costs curbed discretionary spending, despite recovering mobility. Specialist coffee and tea shops outperformed as consumers prioritised high-quality and sustainable experiences that justified higher prices. Success depended on balancing fulfilment and perceived value, with operators justifying prices through quality, transparency and strong customer experiences.

The cafés/bars category continues to grow in Colombia in 2025, but within an environment marked by a natural slowdown typical of markets that have already reached a certain level of maturity. The country's main chains are maintaining expansion processes, albeit at a more moderate pace than in previous years, prioritising the consolidation of their operations, the optimisation of their existing stores, and the pursuit of greater profitability per location. In contrast, the dynamism is increasingl

Cafés/bars saw growth driven by the expansion of specialist coffee and tea shop chains in 2025. These players are increasingly embedding themselves in consumers’ everyday routines, supporting their brands with strong marketing and rapid store network expansion.

Cafés/bars in Hong Kong continued to decline in 2025, pressured by northbound consumption, cautious tourist spending and weaker consumer confidence amid a high cost of living. However, independent coffee and tea shops performed relatively better, benefiting from their role as lifestyle-driven social spaces. At the same time, operators increasingly adopted hybrid models and experience-led strategies to attract customers and stay competitive in a challenging market.

Cafés/bars faced a difficult trading period in 2025, with independents taking the brunt of rising costs. Chained players have proven more resilient, especially brands emphasising value for money. Whilst the traditional habit of drinking alcohol is waning, coffee consumption remains strong with locals viewing it as both a daily essential and small luxury.

Cafés/bars in Saudi Arabia experienced robust growth in 2025, propelled by the rapid expansion of specialist coffee and tea shops and an increasingly sophisticated coffee culture. Young Saudis and expatriates are increasingly utilising these establishments as venues for socialising, work, and study, drawn by modern store designs, reliable Wi-Fi, and innovative beverages that blend international trends with local flavours. Initiatives under Vision 2030, alongside high-traffic retail developments,

Cafés/bars experienced slower growth in 2025 as rising prices and tighter budgets reduced visit frequency. Consumers became more selective, treating café visits as occasional social outings while turning to more affordable alternatives like quick-service outlets and local tea stalls for everyday consumption. Despite this, cafés remained resilient by expanding into new locations and formats, such as takeaway kiosks, while enhancing ambience and introducing diverse menus. Operators relied on promo

Cafés/bars recorded solid current value growth in 2025, underpinned by Vietnam’s deeply embedded coffee and tea culture and the category’s central role in everyday life. Beverage consumption in Vietnam extends well beyond refreshment; it is closely tied to social interaction, work routines and lifestyle identity. Coffee shops and tea outlets function as multi-purpose spaces where consumers meet friends, conduct informal business discussions, study, work remotely or simply relax.

Cafés/bars in Chile experienced notable growth in 2025, with much of the momentum driven by independent operators injecting variety, freshness and experienceled propositions. The category also experienced consumer trade-off behaviour in search of affordable luxury, which gained traction as price differentials narrowed between independents and chained operators. The struggles of the leader Starbucks did not derail the category’s upward momentum with other brands filling space with popular social-