COMPETITIVE LANDSCAPE
Espresso House is the top brand overall while Joe & The Juice dominates the fastest-growing category
Espresso House Norge AS’s Espresso House remained the leading brand in unit, transactions and foodservice value share terms in 2025, albeit in a highly fragmented competitive landscape. The player has expanded its franchise network and enhanced its digital presence, including entering grocery channels to increase product accessibility and raise consumer awareness.
Rapid expansion and strategic momentum behind Joe & The Juice’s growth
As in 2024, Joe & The Juice was the most dynamic player in cafés/bars in foodservice value sales growth terms in 2025. This performance was underpinned by a strong brand identity and a focused urban footprint, with active outlet expansion and strong momentum from its global growth strategy.
Independents dominate cafés/bars
Independent operators accounted for by far the largest share of outlets, transactions and value sales in cafés/bars in Norway in 2025. This situation is supported by strong local consumer preference for authentic, experience-driven venues over standardised chains.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Norway?
- Which are the leading brands in Cafés/Bars in Norway?
- How are multinational and local operators competing and expanding in Norway?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Norway?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Norway? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Norway - Category analysis
KEY DATA FINDINGS
Less mature formats drive growth in highly competitive cafés/bars
Specialist coffee and tea shops exert pressure on bars/pubs
Juice/smoothie bars posts the fastest growth in foodservice value sales from a low base
Value for money pressures shape the strategies of chained cafés
Cafés/bars to gain a competitive edge through personalised engagement and atmosphere-driven experience
Digital fulfillment transformation in chains
Digital innovation and social media as growth drivers in cafés/bars
Espresso House is the top brand overall while Joe & The Juice dominates the fastest-growing category
Rapid expansion and strategic momentum behind Joe & The Juice’s growth
Independents dominate cafés/bars
Consumer Foodservice in Norway - Industry Overview
Consumer foodservice continues to develop and grow in Norway
KEY DATA FINDINGS
Positive sales dynamics through premiumisation and price rises
Development of delivery, takeaway and drive-through options
Economising and new experiences are important aspects of demand
Positive outlook for consumer foodservice in Norway
Digitalisation and menu developments are among the anticipated key innovations
Sustainability is set to be a key priority
McDonald’s and Burger King lead but domestic chains remain significant
Dolly Dimple’s sees the highest growth rate in foodservice value sales
Experiential formats and traditional cooking styles
Independents lead but chained operators continue to develop and grow
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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