COMPETITIVE LANDSCAPE
Leadership shifts as The Coffee Bean & Tea Leaf overtakes Starbucks amid rising competitive pressures
The competitive landscape of Singapore’s specialist coffee and tea shops market shifted meaningfully in 2025, with The Coffee Bean & Tea Leaf overtaking Starbucks to become the leading brand by value. This change reflects the growing advantage of operators with broader food menus, stronger multi-occasion relevance and more diversified location strategies in an environment where consumers are increasingly selective with their spending.
Chagee and Luckin gain rapid traction through differentiation
Chagee emerged as one of the fastest-growing tea brands in Singapore in 2025, rapidly expanding its footprint after re-entering the market. The brand grew its store network several-fold within the year and is on track to exceed its previous scale by a substantial margin.
Scale advantages expand as chains and independents sharpen their market roles
Chained operators strengthened their competitive position in 2025 as scale became increasingly important for operating in Singapore’s high-cost environment. Larger brands benefit from centralised procurement, streamlined supply chains and standardised training, allowing them to manage ingredient inflation and labour pressures more effectively than independent cafés.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Singapore?
- Which are the leading brands in Cafés/Bars in Singapore?
- How are multinational and local operators competing and expanding in Singapore?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Singapore?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Singapore? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Singapore - Category analysis
KEY DATA FINDINGS
Specialist coffee and tea shops driving category expansion
Rising costs and cautious spending lead to softer everyday cafés/bars demand
Specialist coffee and tea shops emerge as the clear growth engine in a fragmenting market
Health-conscious trade-offs reshape everyday beverage choices
Increasing dependence on specialist coffee chains
Digital ordering and pick-up gain importance as fulfilment diverges across categories
Automation and AI-driven beverage formats redefine the next wave of innovation
Leadership shifts as The Coffee Bean & Tea Leaf overtakes Starbucks amid rising competitive pressures
Chagee and Luckin gain rapid traction through differentiation
Scale advantages expand as chains and independents sharpen their market roles
Consumer Foodservice in Singapore - Industry Overview
Stability in a challenging environment
KEY DATA FINDINGS
Customer spending shapes a more selective foodservice recovery in 2025
Convenience-led fulfilment gains momentum with delivery and takeaway reshaping routine consumption
Experiences and loyalty programmes emerge as key levers for differentiation in a value-conscious market
Foodservice growth expected to remain modest as consumers stay value conscious
Innovation shifts toward fulfilment efficiency, leaner formats and operational simplification
Health and transparency expected to gain influence as sustainability progresses more gradually
McDonald’s maintains market leadership through scale, value positioning and strong digital engagement
International brands: Chagee, Luckin Coffee and Mixue stand out as the most dynamic operators in 2025
International brands continue to enter and expand, intensifying competitive pressure across categories
Independents face mounting cost pressures and operational strain
Chains strengthen their competitive advantage through scale, supply coordination and system-led innovation
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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